WWF-Canada and MRM tap retail marketing to tackle biodiversity loss and climate change

Wildlife is paying the price for biodiversity loss and climate change. But dropping species populations, reductions in habitat and rising temperatures are not a done deal if we act now.

That's the message of World Wildlife Fund Canada's new national campaign: Save Big.

Created with agency MRM, Save Big borrows the hard-hitting copy and design style of retail to tap into our fear of missing out (FOMO) and rouse the sense of urgency needed to recover wildlife, fight climate change and get our future back on track.

Catchy sales slogans tell how Regenerate Canada, WWF-Canada's 10-year conservation plan to reverse wildlife loss and fight climate change, has been successfully restoring and protecting habitats since 2021— and retail tactics invite people across the country to join in the huge habitats savings themselves for as little as $4.99/month or by taking tangible action for nature.

Megan Leslie, president and CEO, WWF-Canada: "To recover wildlife and fight climate change, we need to protect, steward and restore nature. Now three years into our plan to Regenerate Canada, we want to show that not only is change possible—but it is happening across the country. Salmon are returning to the rivers where they spawn, forests are being restored after wildfires, and stronger protections are being delivered for southern resident killer whales, beluga, narwhal, barren-ground caribou and other species at risk across the country.”

We hope Canadians will join us in saving big for wildlife, for nature, for climate and for people. Because the cost of inaction is just too high."

Jennifer Steinmann, President, MRM Canada: "We're grateful for our relationship with WWF-Canada and the collaborative efforts that led us to this campaign. With Save Big we have the exciting opportunity to apply MRM's creative commerce expertise directly to WWF's all-important cause and highlight the incredible ambitions of their Regenerate Canada plan.”

www.wwf.ca

www.mrm.com

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