Google Play and DDB Group Singapore fight cybercrime in new campaign

It’s all fun and games, until it isn’t! Cybercriminals are on the prowl and even the strongest of gamers are vulnerable to data leaks and scams on unsecure gaming sites.

Starring Indonesia’s leading action hero, Iko Uwais, the “Protect Your Play” campaign by DDB Group Singapore cautions against taking online security for granted in true cinematic style by highlighting Google Play’s security technology that helps to protect transactions and user data from online hacker traps.

Vinod Savio, CCO, DDB Group Singapore: “Our task was to deliver a serious message in a way that gamers would not only enjoy but also sit up and pay attention.”

Amanda Chan, product marketing manager, Google Play: “Marketing to a diverse yet deeply passionate audience like the gaming community is challenging. DDB Group Singapore did an excellent job of focussing on our audience’s shared love of game cinematics to create an educational campaign that works. It’s no mean feat, and the results speak for themselves.”