Marketing Report


WPP partners with Google Cloud on generative AI-driven marketing

09-04-2024 | 16:58:28
By combining Google's deep expertise in data analytics, generative AI (gen AI) technology and cyber security with WPP's end-to-end marketing capabilities, global creative scale and understanding of its clients’ brands, this partnership seeks to drive a step-change in marketing efficiency and effectiveness.

[Column] Michiel Frackers: Smart tips, tricks and hacks for a better life

08-04-2024 | 12:15:00
It's tempting to get caught up in news about the gadgets, tricks and gimmicks that the technology sector showers upon us every day.

[Column] Michiel Frackers: Microsoft and OpenAI have the upper hand, will Google and Apple join forces?

25-03-2024 | 14:00:00
Microsoft embeds and attracts a lot of top talent for its AI-strategy; do Apple and Google answer by bundling Gemini into iPhone?

[Column] Michiel Frackers: Harari: For the first time, no one knows what the world will look like in 20 years

18-03-2024 | 12:48:00
Yuval Noah Harari was a guest on Stephen Colbert’s late night talkshow, leading to an unexpectedly relevant conversation for that time of the day on network television.

[Column] Sundar Pichai: The next chapter of our Gemini era

14-02-2024 | 08:45:37
For years, we’ve been investing deeply in AI as the single best way to improve Search and all of our products.

Group M’s data firm Choreograph to integrate Google’s audience insights

19-01-2024 | 08:00:20
Piloted by Wavemaker and now available to GroupM clients globally via Choreograph’s Insights Platform, the collaboration will provide teams with access to instant and actionable insights to inform brand campaigns for media planning, content, and activation.

[Column] Michiel Frackers: Google in total panic by OpenAI, fakes AI demo

12-12-2023 | 13:36:00
At last, Google's response to ChatGPT's OpenAI appeared this week, highlighted by a video of Gemini, the intended OpenAI killer. The response was moderately positive; until Friday, when it was revealed that Google had manipulated some crucial segments of the introductory video.

[Column] Michiel Frackers: OpenAI gives Google, Amazon and Apple a hard time and Elon Musk had a tough month

04-12-2023 | 06:02:00
Over a hundred million people use an OpenAI service each month, and annualized revenue is over $1.3 billion, a first step toward possible market dominance.

Google for Startups Growth Academy: AI for Health unveils the 2023 cohort

27-09-2023 | 09:20:00
The Google for Startups Growth Academy: AI for Health has unveiled its 2023 cohort, spotlighting 30 transformative startups from across Europe, Middle East, and Africa.

Incentro expands African footprint with new operations in Johannesburg, South Africa

22-09-2023 | 14:18:00
Incentro, a global leader in Work Transformation, is thrilled to announce the opening of its new office in Johannesburg, South Africa. With a legacy of driving work productivity through innovative solutions.

Michiel Frackers: Ex-Google CEO Eric Schmidt is the man behind the biggest AI companies

21-08-2023 | 18:11:00
It seemed like a quiet week on the technology front, until everything happened in the last few days. Former Google CEO Eric Schmidt announced a new nonprofit organization that hopes to solve the biggest scientific problems with AI, the stock price of Europe's fintech darling Adyen collapsed, crypto also took hits with a sharp drop in Bitcoin and XRP, a lawsuit was filed by disappointed Bored Ape NFT buyers against auction house Sotheby's and the fund with Arab oil billionaires makes $8 billion in profits on ... computer chips. At the last minute, a car from Croatia broke Tesla's records

Dentsu broadens partnership with Google Cloud by deploying advanced generative AI technologies

08-08-2023 | 09:46:55
Dentsu Group Inc. has announced a significant evolution in its longstanding relationship with Google Cloud by deploying Google Cloud’s Vertex AI and Duet AI for Google Workspace – increasing its focus on driving innovation through emerging technologies such as GenAI.

Accenture and Google Cloud expand partnership to accelerate cybersecurity resilience

31-07-2023 | 11:34:00
Together, they are providing the technology, trusted infrastructure, and security expertise organizations need to build resilient security programs and maintain confidence in their readiness. 

Google launches ads transparency center

04-04-2023 | 16:14:54
In a bid to prove its commitment to safe and transparent advertising Google has launched The Ads Transparency Center, which allows users to learn more about the ads they see across its platforms.

AiAdvertising recognized as a Google premier partner

14-03-2023 | 15:47:05
The partnership demonstrates AiAdvertising's belief in the power of marketer + machine and dedication to propelling traditional advertising into the future.

[eMarketer] Driven by ChatGPT, Microsoft and Google debut the next generation of search

09-02-2023 | 12:47:38
Google entered the chatbot market on Monday with the unveiling of Bard, a clear response to ChatGPT which will launch in the near future and allow users to search via a conversational interface.

[eMarketer] Google aims to beat OpenAI with chat and search bot features

02-02-2023 | 14:12:55
There’s no release date for these products, and a Google spokesperson said that the company wants to ensure that the tech is helpful and safe before sharing externally.

LegitScript partners with Google on certification programme for CBD manufacturers and retailers

12-01-2023 | 11:05:00
LegitScript, the company involved in merchant and product certification and monitoring in the e-commerce and payment sectors, has partnered with Google to certify certain topical, non-ingestible CBD products and the websites that market them.

[eMarketer] Google and Apple could shrink Twitter Blue’s revenue potential

23-11-2022 | 13:05:00
With a majority of Twitter users accessing the platform via iPhones and Android devices, Apple’s 30% commission and Google’s 15% cut are poised to affect Twitter’s revenue potential.

[eMarketer] Google unveils its attempts to reinvigorate search for the TikTok generation

03-10-2022 | 14:00:00
The company is launching a number of features, such as tools to drill down into topics and other modifications that will make using search a more visual experience, highlighting maps, snippets, imagery, and even video in new ways.

[eMarketer] Apple, Amazon, Meta, and Google spend $35 million on antitrust lobbying

22-07-2022 | 16:20:01
Not only will technology companies increase their lobbying expenditures, they are likely to diversify how their money is spent to evenly spread out pressure on regulators.