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A jury of senior creatives will evaluate competitors on speed, prompt mastery and creative execution. One winner from each city will advance through the single-elimination bracket, with quarterfinal and semifinal rounds leading to the global final.

The findings underline widening performance differences across platforms as automation, AI integration, and retail media continue to reshape digital advertising dynamics.

WPP has expanded its cloud and AI partnership with Google, integrating Earth AI models and datasets into its WPP Open marketing platform.

The solution focuses on two key areas: channel curation and creative versioning, making YouTube campaigns faster and more effective.

The collaboration focuses on large-scale video indexing and AI-powered creative tools, enabling CANAL+ to strengthen personalization for subscribers while providing new resources for production partners.

Unilever and Google Cloud have signed a five-year partnership to accelerate the consumer goods group’s business transformation through advanced AI, data and marketing technologies.

Under the agreement, Gracenote’s curated metadata will support accurate and up-to-date entertainment information across Google’s consumer products and AI-driven experiences.

The collaboration aims to transform the way brands connect with consumers, enabling real-time personalization at scale and equipping marketing teams with cutting-edge AI capabilities.

For two decades, businesses have depended on Google search as the engine of the web. That engine is now being ripped apart.

Glance AI is beyond the app experience. It is built on an open architecture with deep integrations across hardware and software with manufacturers, telecom operators, and brands.

LoopMe, a global player in brand performance, has announced a broadened collaboration with Google Cloud that will support LoopMe’s ongoing commitment to sustainability in the advertising ecosystem.

Google has been under fire for the past seven days. On April 17, a US judge ruled that Google has knowingly acquired and maintained a monopoly position in the adtech market.

Google partnered with longtime partner agency BASIC/DEPT to create a symbol of solidarity that honors the past, acknowledges the present, and reclaims the future.

The initiative includes express shipping of Google devices in the Devices & Services business unit across the Americas, Asia, and Europe, and is part of Google's push towards encouraging existing decarbonization technologies in air cargo transportation.

The topic of AI seems to have entered every aspect of our lives, being the subject of watercooler conversations .

As for social media, the industry improves for the third consecutive year, up 1% to 74.

Piloted by Wavemaker and now available to GroupM clients globally via Choreograph’s Insights Platform, the collaboration will provide teams with access to instant and actionable insights to inform brand campaigns for media planning, content, and activation.

According to Reuters, Perplexity isn’t the only AI company whose business model is stealing and selling other people’s information, but there’s still reason to ask Perplexity itself what’s going on