Marketing Report


Data firm Choreograph to integrate Google’s audience insights

04-07-2024 | 08:58:00
Piloted by Wavemaker and now available to GroupM clients globally via Choreograph’s Insights Platform, the collaboration will provide teams with access to instant and actionable insights to inform brand campaigns for media planning, content, and activation.

[Column] Michiel Frackers: Jeff Bezos' Amazon investigates Perplexity of ... Jeff Bezos

01-07-2024 | 11:45:00
According to Reuters, Perplexity isn’t the only AI company whose business model is stealing and selling other people’s information, but there’s still reason to ask Perplexity itself what’s going on

Google and creative agency Tombras create ‘impossible’ ad campaign using using Gemini AI

26-06-2024 | 13:14:20
To bring this “impossible” campaign to life, Tombras partnered with client PODS, an industry leader that revolutionised the moving and storage category through its portable container service offerings.

[Column] Michiel Frackers: Nvidia stuns investors, but crypto easily beats AI

28-05-2024 | 07:00:00
Many investors thought Nvidia was overvalued last year, with price/earnings ratios above sixty.

[Column] Michiel Frackers: OpenAI opens the attack on Google, forget security?

21-05-2024 | 10:15:00
The most striking thing about GPT-4o is the way it can understand and generate combinations of text, audio and images.

African Union and Google Africa launch campaign to celebrate the creative economy

06-05-2024 | 08:00:01
In celebration of Africa Month,YouTube creators across Africa are invited to share short videos capturing their unique perspectives using the #DiscoverMyAfrica hashtag.

[Column] Michiel Frackers: Musk and Zuckerberg are switching roles and BlackRock is making a big push in decarbonization

29-04-2024 | 11:25:27
Elon Musk had a fantastic week and Mark Zuckerberg saw two hundred billion in stock market value evaporate, because shareholders have doubts about his billion-dollar investments in AI.

WPP partners with Google Cloud on generative AI-driven marketing

09-04-2024 | 16:58:28
By combining Google's deep expertise in data analytics, generative AI (gen AI) technology and cyber security with WPP's end-to-end marketing capabilities, global creative scale and understanding of its clients’ brands, this partnership seeks to drive a step-change in marketing efficiency and effectiveness.

[Column] Michiel Frackers: Smart tips tricks and hacks for a better life

08-04-2024 | 12:15:00
It's tempting to get caught up in news about the gadgets, tricks and gimmicks that the technology sector showers upon us every day.

[Column] Michiel Frackers Microsoft and OpenAI have the upper hand, will Google and Apple join forces

25-03-2024 | 14:00:00
Microsoft embeds and attracts a lot of top talent for its AI-strategy; do Apple and Google answer by bundling Gemini into iPhone?

[Column] Michiel Frackers: Harari: For the first time, no one knows what the world will look like in 20 years

18-03-2024 | 12:48:00
Yuval Noah Harari was a guest on Stephen Colbert’s late night talkshow, leading to an unexpectedly relevant conversation for that time of the day on network television.

[Column] Sundar Pichai: The next chapter of our Gemini era

14-02-2024 | 08:45:37
For years, we’ve been investing deeply in AI as the single best way to improve Search and all of our products.

[Column] Michiel Frackers: Google in total panic by OpenAI, fakes AI demo

12-12-2023 | 13:36:00
At last, Google's response to ChatGPT's OpenAI appeared this week, highlighted by a video of Gemini, the intended OpenAI killer. The response was moderately positive; until Friday, when it was revealed that Google had manipulated some crucial segments of the introductory video.

[Column] Michiel Frackers: OpenAI gives Google, Amazon and Apple a hard time and Elon Musk had a tough month

04-12-2023 | 06:02:00
Over a hundred million people use an OpenAI service each month, and annualized revenue is over $1.3 billion, a first step toward possible market dominance.

Google for Startups Growth Academy: AI for Health unveils the 2023 cohort

27-09-2023 | 09:20:00
The Google for Startups Growth Academy: AI for Health has unveiled its 2023 cohort, spotlighting 30 transformative startups from across Europe, Middle East, and Africa.

Incentro expands African footprint with new operations in Johannesburg, South Africa

22-09-2023 | 14:18:00
Incentro, a global leader in Work Transformation, is thrilled to announce the opening of its new office in Johannesburg, South Africa. With a legacy of driving work productivity through innovative solutions.

Michiel Frackers: Ex-Google CEO Eric Schmidt is the man behind the biggest AI companies

21-08-2023 | 18:11:00
It seemed like a quiet week on the technology front, until everything happened in the last few days. Former Google CEO Eric Schmidt announced a new nonprofit organization that hopes to solve the biggest scientific problems with AI, the stock price of Europe's fintech darling Adyen collapsed, crypto also took hits with a sharp drop in Bitcoin and XRP, a lawsuit was filed by disappointed Bored Ape NFT buyers against auction house Sotheby's and the fund with Arab oil billionaires makes $8 billion in profits on ... computer chips. At the last minute, a car from Croatia broke Tesla's records

Dentsu broadens partnership with Google Cloud by deploying advanced generative AI technologies

08-08-2023 | 09:46:55
Dentsu Group Inc. has announced a significant evolution in its longstanding relationship with Google Cloud by deploying Google Cloud’s Vertex AI and Duet AI for Google Workspace – increasing its focus on driving innovation through emerging technologies such as GenAI.

Accenture and Google Cloud expand partnership to accelerate cybersecurity resilience

31-07-2023 | 11:34:00
Together, they are providing the technology, trusted infrastructure, and security expertise organizations need to build resilient security programs and maintain confidence in their readiness. 

Google launches ads transparency center

04-04-2023 | 16:14:54
In a bid to prove its commitment to safe and transparent advertising Google has launched The Ads Transparency Center, which allows users to learn more about the ads they see across its platforms.

AiAdvertising recognized as a Google premier partner

14-03-2023 | 15:47:05
The partnership demonstrates AiAdvertising's belief in the power of marketer + machine and dedication to propelling traditional advertising into the future.