Marketing Report

Creation
Starcom Australia announces new strategic framework with ‘People Powered Growth’
Brand Finance identifies which brands will increase their market share in 2021
Ad tech leaders unite to establish new programmatic DOOH standards
VIRTUE partners with the DDR Museum to educate youth on historic value of Berlin Wall
Outernet London partners with Realife on immersive media attraction project
Visual Data Media Services partners with Endeavour Capital for next phase of growth
Exterion Media The Netherlands introduces audience-based purchasing to its Digital Out-of-Home opportunities
Sweden Outdoor Impact joins World Out of Home Organization
Fashion brand Gant selects Dept to design and build e-commerce platform
Mondelēz awards production duties across Europe to Publicis Groupe
Mazda and VIRTUE rethink the traditional car review through the eyes of next generation designers
Geometry partners with EyeM on initiative that offers adland creatives a lifeline during pandemic
L’Oréal Paris and VIRUTE unveil first digital make-up experience for live video
WPP and Anzu.io partner to bring new in-game advertising standards to global brands
IPG Mediabrands expands creative practice with launch of content studio
Digital Design Agency BASIC joins Dept
blowUP media expands digital OOH network  in Tilburg Netherlands
WPP launches VMLY&R Commerce, an end-to-end creative company
Freed of London handcrafts new line of children's glitter dance shoes
India’s digital creative agency The Glitch joins VMLY&R’s global network
Nielsen adds 55 million devices to scale addressable TV