Cannes Lions 2024: Introducing PG Aditiya, Yonathan Dominitz, Patricia Corsi

Marketing Report is running a series of articles introducing speakers participating at this year’s Cannes Lions.

P.G. Aditiya

Co-Founder and Chief Creative Officer, Talented.Agency

PG Aditiya is the creator of India's most awarded campaign ever: The Unfiltered History Tour, an undercover tour of the British Museum's disputed artefacts - for VICE Media. He was the Chief Creative Officer of Dentsu Webchutney until 2022 and is currently building Talented, an employee-owned independent creative agency, which he co-founded along with Gautam Reghunath (Dentsu Webchutney's ex-CEO) & the core team of the Unfiltered History Tour.

Over the years, PG has helped lift India's credentials at festivals like Cannes Lions, The One Show and Spikes Asia - through campaigns such as Why is this a Swiggy Ad, "Or Travel on ClearTrip" and Flipkart's Hagglebot. PG has also been recognised as Creative Person of the Year by Campaign Magazine, as APAC's #1 CCO by the One Show and as Creative Agency Leader of the Year by the IAA.

Yonathan Dominitz

Founder, Mindscapes

Founder of Mindscapes, a trainer and a leader of creativity and innovation boosting projects for ad agencies and brands. 50 Cannes Lions, including 3 Grand Prix, won by Mindscapes trained agencies and brands, using Mindscapes creative thinking tools. Yonathan has personally conducted projects in numerous companies and leading global advertising agencies. Mindscapes is active in more than 35 markets worldwide (North and Latin America, Europe, Asia Pacific). Among Mindscapes clients are: BBDO, Dentsu, McCann, Leo Burnett, DDB, VMLY&R, Cheil WW, Isobar, Google, Baidu, Coca Cola, Mondelez, Pepsico, Samsung, Vodafone, Carlsberg, Vodafone, Swedbank, TV2 Denmark and Telenor.

Patricia Corsi

Chief Marketing and Information Officer, Consumer Health, Bayer

Patricia Corsi is a Marketing, Brand and Consumer Aficionado. She joined Bayer in 2019 as Global Chief Marketing and Digital Officer for its Consumer Health Division. Since May 2022, on top of her current responsibilities, she is also IT Officer.

With over 20 years’ experience in consumer goods, she previously worked as Heineken’s CMO/SVP in Mexico and prior to that as marketing vice president and board member for Unilever’s UK & Ireland business.

Latin American in spirit, positivity and passport, Patricia is a caring mother, wife, and friend. Her craft is a source of energy and allows her to live her life’s purpose as a leader, building capabilities and transforming businesses. She has an insatiable curiosity and is obsessed with consumers, customers, brands and their purpose.

She is a non-executive director of Tate and Lyle plc.

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