Cannes Lions 2024: Introducing Leonid Sudakov, Kimberly Doebereiner, Karandeep Kapany

Marketing Report is running a series of articles introducing speakers participating at this year’s Cannes Lions.

Leonid Sudakov

President of Growth, Digital and Platforms at Mars Petcare

Leonid Sudakov is President of Growth, Digital & Platforms at Mars Petcare, a leader in pet health and nutrition and part of Mars, Incorporated a global, family-owned business, with $47+ billion in annual sales.

Leonid oversees the growth and brand agenda and leads the digital transformation, including responsibility for digital platform businesses.

Leonid’s worked for some of the biggest names in marketing: PepsiCo, Danone and BBDO. At Mars he’s been a global CMO overseeing billion-dollar brands, leading 900+ marketers around the world, doubling organic growth and embracing the impact of digital disruption, and an intrapreneur as founding President of Kinship: a one-of-a-kind digital and data arm of Mars dedicated to creating the future of pet care.

Kimberly Doebereiner

Head of P&G Studios, Group Vice-President Future of Advertising

Kimberly Doebereiner is Group Vice President Future of Advertising, Head of P&G Studios, and a 30+ year P&G veteran. Kimberly leads Future of Advertising for P&G, with a mission to create interesting experiences consumers look forward to.

This includes innovating ad models, building new partnerships, and defining new business models. As Head of P&G Studios, Kimberly helps develop and produce powerful stories, creating culturally relevant connections for P&G brands.

Some of her innovative content partners include Imagine, Hello Sunshine, and TIME. She helped create Emmy-nominated Cost of Winning on HBO and is Executive Producer on Oscar short-listed CODED, and FreeVee docu-series, The Tent Mender. Kimberly has been the creative expert for many billion-dollar brands.

She is currently the creative guardian on Tide, instrumental in winning over 25 industry awards including a Grand Prix Cannes Lion, Titanium Cannes Lion, and a Black Pencil. Kimberly is on the American Advertising Federation and Miami University’s.

Karandeep Kapany

Regional Marketing Director, Duolingo

Karandeep joined Duolingo in 2021 as the company’s first official representative in India. Tasked with leading growth, marketing, and operations in the Indian market, he has focussed on launching hyper-localised campaigns tailored to India’s varied languages and dialects. One campaign, crafted for Bengali-speaking markets with a focus on Kolkata, led to a 400% surge in the platform’s active users in India, while Kolkata became the third largest user market for Duolingo in India.

Karandeep believes the growth that Duolingo is seeing in India is only the tip of the iceberg. Prior to Duolingo, he worked as Director of Marketing at Verse and was Head of Brand Marketing at HolidayIQ.com.

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