Cannes Lions 2024: Introducing Juliana Roschel, Jim Stengel, Jill Lyons
Marketing Report is running a series of articles introducing speakers participating at this year’s Cannes Lions.
Juliana Roschel
Chief Marketing Officer, Nubank
Juliana is a dynamic marketing and innovation executive backed by 24 years of experience across multiple leading companies including Google, Electrolux and Samsung. Passionate about building brands and fulfilling unmet consumer needs with successful value propositions, business models, creative thinking and digital transformation.
She combines creative instinct and the ability to take strategy through to execution with a proven track record of designing and creating disruptive, winning campaigns that inspire and excite customers, ultimately driving customers down the purchase funnel and delivering business results. Juliana is experienced in matrix, global organizations, manages and works collaboratively with agencies, internal partners and global teams to deliver breakthrough integrated initiatives.
Juliana led Nubank to become the world's most valuable neobank and the 5th most innovative company by "Fast Company", shaking the entire financial market in Brazil, and most importantly, helping millions of people to be in control of their own financial lives.
Jim Stengel
Host of The CMO Podcast with Jim Stengel, President / CEO, Former Chief Marketing Officer of P&G, The Jim Stengel Company
Jim is the former Global Marketing Officer of Procter & Gamble where he oversaw an $8B advertising budget and had organisational responsibility for nearly 7,000 people. Highly regarded, his leadership was recognized in 2008 when P&G was honoured as the 2008 Cannes International Advertising Festival Advertiser of the Year—the first time in the company’s history.
Jim is best known for reinvigorating P&G’s marketing culture. In his seven years as Global Marketing Officer, he personally led the transformation that firmly established P&G as one of the most admired brand-building companies in the world, helping double sales during his tenure.
Today, Jim is the host of The CMO Podcast, a series of intimate conversations with the most dynamic Chief Marketing Officers from all over the industry. Not your typical marketing podcast, Jim’s unique look at the thought processes and motivations of the CMO brings conversations to life with actionable insights and compelling stories.
Jill Lyons
SVP, Creative Operations, Maximum Effort
Jill Lyons is a strategic creative operations leader and award-winning executive producer and writer. Jill currently leads creative operations at Maximum Effort, Ryan Reynolds’ creative engine.
Throughout her career, she has held numerous executive positions including EVP of Delivery at Hawkeye Agency, a Publicis company, Head of Creative Agency Operations for Allstate, and VP of Business Operations & Production at Epsilon Agency.
Additionally, for a decade, Jill was part of the legendary team at Harpo Studios, where she wrote and produced dynamic on and off-air promos, integrated marketing and branded entertainment content for OWN: The Oprah Winfrey Network, The Dr. Oz Show and The Oprah Winfrey Show.
Jill’s a futurist and a thought leader who routinely speaks on DEI, organizational design & change management, creativity & productivity. In 2017 she was named to AdWeek’s “Young Influentials” list.
