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[Vacancy] Global is looking for a Partnership Executive - London

12-04-2022 | 08:27:00
Global is directly looking for a Partnership Executive - London

Havas Group acquires digital agency Search Laboratory

11-04-2022 | 08:01:31
Havas Group has announced the acquisition of Search Laboratory, an award-winning integrated digital agency dedicated to searching for the truth in data, with offices in Leeds, London, Austin and New York.

Dentsu International continues its accelerated path to Net Zero with Salesforce Net Zero Cloud implementation

11-04-2022 | 07:53:21
This follows dentsu’s lead in becoming one of the first companies in the world to have its net zero target approved under the new Science Based Target initiative’s Net Zero Standard.  

[eMarketer] TikTok’s ad revenues climb as it gains on major digital ad players

11-04-2022 | 07:35:42
The app’s ad revenues will settle into a double-digit growth trajectory starting next year and top $11 billion in 2024.

Hivestack advances programmatic DOOH marketplace in Italy

07-04-2022 | 08:31:00
Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company has today announced an expansion of its programmatic operations in Italy.

Blue Grass installs new leadership

06-04-2022 | 16:00:00
Blauw Gras, now part of Ace for almost two years, recently presented a new course. From now on, this also includes new leadership with three experienced agency staff members who will join the MT.

Sharethrough opens London office, hires EMEA General Manager to fuel European expansion

05-04-2022 | 16:04:00
Sharethrough, one of the top global independent omnichannel ad exchanges, announced the opening of its new office in London and the appointment of Richard Ottoy as General Manager, EMEA.

Global cloud advertising market size to reach $7.2 billion by 2027, report

01-04-2022 | 13:27:55
Cloud advertising solutions lay down the foundation for virtual advertising platforms on online and social media platforms for the effective advertisement of brands & services.

Global adtech company The Trade Desk appoints Naseem Tuffaha as Chief Growth Officer

01-04-2022 | 13:24:14
 In this newly created role, Tuffaha will be responsible for scaling operations and growth initiatives across the company, including long-term workforce expansion and scaling the company’s global presence.

WPP publishes UK Gender Pay Gap Report for 2021

01-04-2022 | 13:14:13
In addition to statutory Gender Pay Gap reporting, WPP publishes the consolidated data for all eligible WPP companies in the UK.

Smartly.io powers social advertising capabilities for retailers

31-03-2022 | 08:03:45
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced enhanced advertising automation capabilities for retailers and big-box brands.

World Federation of Advertisers publishes marketing capabilities playbook

30-03-2022 | 11:29:00
World Federation of Advertisers, WFA, has published a new playbook, looking at the challenges facing marketing capabilities leaders when they start a new job.

Eight agencies join The Institute of Practitioners in Advertising membership

30-03-2022 | 11:24:39
The Institute of Practitioners in Advertising, IPA, has announced that Assembly, Brood, Electric Glue, Join the Dots, psLondon, The Lane Agency, Topham Guerin and We are Futures were elected into IPA membership at its quarterly Council meeting.

The Trade Desk launches certified service partner programme for SMEs

28-03-2022 | 07:32:00
This program expands self-service access to The Trade Desk’s demand-side platform, as client demand for data-driven advertising continues to rise.

DoubleVerify exposes a global fraud scheme targeting advertisers

28-03-2022 | 06:51:00
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced the discovery of “ViperBot,” a sophisticated advertising fraud scheme that attempts to steal over $8 million each month in ad spend across two of the industry’s most in-demand channels: connected television (CTV) and mobile video.

Outbrain expands partnership with Microsoft to boost business outcomes for media owners and advertisers

23-03-2022 | 14:20:27
Outbrain Inc. a web recommendation platform has announced the expansion of its global partnership with Microsoft utilizing Microsoft Azure and encompassing business, technology and services.

Intercontinental Exchange unveils multi-faceted global brand and ad campaign

23-03-2022 | 14:08:24
Elements of the campaign include contributions from a cast of influencers from varied walks of life, united around the powerful idea of making connections

Global ad investment to grow by 9.2 per cent in 2022, dentsu ad spend report

23-03-2022 | 13:54:32
The twice-yearly report which combines data from over 50 markets globally, anticipates $745 billion will be spent globally. 

[Marketing Week] Bob Koigi: Brands, agencies react to Russia-Ukraine conflict

22-03-2022 | 10:15:00
As the protracted conflict pitting Russia against Ukraine escalates, brands, marketers, communicators and advertisers are demonstrating different reactions from withdrawal of services, cancellation of operations to running campaigns in solidarity with the Ukrainian people while calling for an end to the war.

Havas Group acquires majority stake in performance marketing agency Frontier Australia

18-03-2022 | 05:42:34
Frontier Australia will be integrated into Havas Group’s Edge Performance Network (EPN), the largest global performance marketing network.

AudioValley targets growing gaming market with Targetplay

18-03-2022 | 05:40:09
AudioValley, an international specialist in B2B solutions in digital audio, has unveiled Targetplay, a new division within its Targetspot business unit that will focus on the fast-growing market for audio advertising in video games and apps.


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