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GroupM, WPP’s media investment group, has announced the latest steps in its transformation to accelerate innovation for clients and further simplify its operations.

Clients will be able to leverage an expanded global organization founded by two agencies that are strategic complements.

Paramount Global has announced an exclusive partnership with YouTube to livestream the world premiere event of the Paramount Pictures theatrical release, Top Gun: Maverick.

Bavaria's fiber optic provider M-net is building a fiber optic network in Altenmünster in the Augsburg district together with the regional network operator miecom-Netzservice.

Swvl Holdings, a global provider of transformative tech-enabled mass transit solutions, announced a definitive agreement to acquire Zeelo, the UK's largest smart bus platform and technology scale-up, measured by bookings.

Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company has today announced a strategic global collaboration with Xandr, a data-enabled technology platform.

Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, announced a new collaboration with Google Cloud to streamline TV and video service deployments and operations.

Vodafone Spain announced that, starting today, all its new fiber customers can access Wi-Fi 6 technology, thanks to its Vodafone Wi-Fi 6 Station router and the Super WiFi 6 service, for €9.99/month.

United Brands Association (UBA) and iO have collaborated to develop the five-part video training “E-commerce in 2022” at the UBA Academy.

The increasing popularity of digital advertising tools among various industries in recent years to offer information about their companies and products is accelerating the market growth.

Emerald has longstanding experience in industrial technology and advanced materials, well-established role linking conglomerates with startups, and track record of strong returns for Limited Partners.

The Vindex Intelligence Platform, will leverage the company’s vast data collection capability across the games content ecosystem, combined with a powerful insights and analytics platform to equip stakeholders with actionable measurement, growth, and engagement solutions.

By equipping companies with both ad APIs to build their platform and the business insights needed to grow it, Kevel helps any company effectively monetize its digital properties.

Feedvisor, the “AI-first” optimization and intelligence platform for brands and sellers on Amazon and e-marketplaces, has announced the highly anticipated results of its fourth annual brand survey.

Hearst Newspapers has announced that Patty Michalski has been named senior vice president of content strategy and innovation.

 Xandr has announced the launch of Inventory Library on its Invest DSP. Inventory Library offers an innovative deal discovery and activation workflow with intuitive, visual navigation and unmatched searchability.

TikTok has supplanted Snapchat as the favorite social media app of US teens, with Facebook and Twitter lingering far behind, according to Piper Sandler’s “Taking Stock With Teens” survey.

Global digital agency DEPT® has unified its brand across all of its teams. Co-branding in Europe are world-renowned design agency Studio Dumbar, factor-a the agency for Amazon vendors and sellers, marketing technology agency Byte, and creative automation agency Feed.

Only 3% of US adults used AR regularly while shopping, although another 10% used it occasionally, according to a February 2022 Insider Intelligence survey conducted by Bizrate Insights.

This follows dentsu’s lead in becoming one of the first companies in the world to have its net zero target approved under the new Science Based Target initiative’s Net Zero Standard.  

UK-based Finixio has successfully launched new products targeting the Balkan, German and Japanese markets.