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Brands are facing pressure to dial back sustainability messaging. Kantar’s new data suggests that would be precisely the wrong move.

The collaboration aims to support showroom traffic while expanding the brand’s digital presence across the United Kingdom.

Social media continued to deliver strong return on investment, but its share of total spend declined as brands reassessed risk and scale.

The study indicates that while concern about climate issues has softened year on year, demand for brands delivering environmental and social impact remains strong.

UK readership of Super Bowl coverage rose sharply this year, with post-match interest 63 percent higher than in 2025, according to data from Taboola.

Amazon exceeded expectations in the fourth quarter of 2025, while YouTube fell significantly short of forecasts, according to WARC Media’s analysis of Big Tech advertising revenues.

The report provides a data-led analysis of Belgium’s advertising market, covering both total ad spend and digital channels. It tracks more than 100 key performance indicators, including spend by segment and market share distribution.

The research, due for publication later this year, will analyse the role of public relations beyond traditional indicators such as Gross Value Added and employment.

The findings suggest that publishers are under pressure to move beyond their traditional role as traffic drivers and establish themselves as reliable authorities

Connected TV is entering a phase of accelerated investment as marketer confidence in the channel continues to grow, according to research from EMARKETER conducted in partnership with Olyzon.

Taboola, a global advertising platform, collaborated on the research by analyzing hundreds of thousands of live ads.

The findings show that 87 percent of respondents expect revenue growth in 2026, while 73 percent anticipate an increase in marketing budgets.

The study highlights growing confidence among CMOs, alongside a shift in how media, artificial intelligence and entertainment partnerships are being used to drive business performance at scale.

The report draws on interviews with leading brands, platforms, and publishers, and insights from Havas’ own leadership team.

The study shows that ninety three percent of for-profit campaigns achieving very large gains in brand trust also report at least one very large business outcome, such as growth in sales, market share or profit.

This growth, representing a compound annual growth rate of 7.36 percent, reflects a structural shift in how platforms generate revenue and manage costs.

A global analysis by PlayersTime maps where social media engagement is most concentrated, showing how deeply platforms are embedded in daily routines across continents.

Comcast Advertising has released its annual Comcast Advertising Report, providing data, analysis and actionable insights on trends affecting TV advertising, including a new focus on AI in advertising based on input from senior agency and brand professionals.

This represents a compound annual growth rate of 6.1 percent over the period, driven by rising adoption across commercial environments and continued advances in display technology.

Latin America is rapidly emerging as one of the world’s fastest-growing media markets, with revenues forecast to reach $65 billion in 2026.

Growth in the region is being driven by the rapid adoption of online video, advertising-led business models and formats designed for mobile consumption, including microdramas.