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Wavemaker appoints Alexia Pilavachi as L’Oréal Global Media Lead
Pilavachi will be responsible for supporting the growing Wavemaker and GroupM L’Oréal relationship, driving digital transformation, connecting markets, and sharing and scaling best practice across the 30-market relationship.
Global lifestyle brand GUESS unveils 2024 ad campaign with influencer Georgina Rodríguez
GUESS and Marciano have launched a new SS24 ADV campaign featuring Spanish-Argentine model, influencer, and TV star, Georgina Rodríguez, who will be making a reappearance in the brand’s advertising for the second time.
FINN Partners appointed by WellTech brand LYMA to lead UK PR operations
The new consumer brief focuses on leveraging earned luxury and mainstream media creating lifestyle and wellness campaigns such as helping women navigate menopause in the workplace.
[Interview] Yvonne Nelson, Actress and Entrepreneur, Ghana
Yvonne Nelson is a renowned Ghanaian actress and producer who has led a life filled with significant moments that illuminate her remarkable characteristics as a human being.
eBay acquires fashion digital authentication platform Certilogo
eBay Inc. a global commerce player that connects millions of sellers and buyers around the world, has announced it has completed its acquisition of Certilogo, a provider of AI-powered apparel and fashion goods digital IDs and authentication.
Designer Brands names Laura Denk as President of Designer Shoe Warehouse
Designer Brands announced that Laura Denk has been named President of DSW Designer Shoe Warehouse and Executive Vice President of Designer Brands, with her appointment effective July 24, 2023.
Shane Co. San Mateo store moves to Bridgepointe Shopping Center
Shane Co., a family-owned fine jeweler since 1929, announces the move and grand opening of its new store located at 2003 Chess Drive in San Mateo on July 12, 2023.
UNEP and UN Climate Change launch the Sustainable Fashion Communication Playbook
The Sustainable Fashion Communication Playbook highlights the importance of shifting fashion communication to enable a sustainable and circular fashion sector, drawing attention to the role of marketers, brand managers, imagemakers, storytellers, media, influencers and beyond.
Woman-led NGO WinWeb3 and VaynerX to organize a Charity Fashion Show at Cannes Lions Festival
Set to take place on the VaynerX yacht on June 22nd; this event aims to raise funds for women facing adversity in war zones, poverty, sex trafficking, and other forms of violence.
L'Oréal is the world’s most valuable cosmetics brand valued at $12 billion, survey
As one of the world’s most popular and well-known cosmetics brands, L’Oréal operates in over 150 countries and has a global portfolio of over 30 brands.
Nadia Kokni joins Hugo Boss as senior vice president global marketing
Nadia Kokni has been appointed Senior Vice President Global Marketing at Hugo Boss AG. She will join the company on January 1st, 2023, and take over from Miah Sullivan.
Hearst UK partners with Philips to create a beauty testing lab
Philips will take over Hearst UK’s dedicated testing facility in St Anne’s Court, Soho in London – the first time a brand has ever taken over the space.
[eMarketer] The state of US household spending
As of August, 65% of US adults said they’d spent more on groceries and less on experiences in the past six months. Meanwhile, 59% agreed they’d spent less on experiences such as travel and dining out.
Havas Media Group named global media agency partner for Wolverine Worldwide
Havas Media Group (HMG)has announced that Wolverine Worldwide, one of the world’ marketers and licensors of branded casual, active lifestyle, work, athletic footwear and apparel, has named HMG as its global media agency partner following a four-month competitive review.
Australian department store chain reappoints essence to handle its media business
The Melbourne-based account includes media strategy, and Myer’s full online and offline planning and investment duties.
Google Cloud announces new partnership with global fashion retailer H&M Group
The alliance will see the Swedish multinational leverage Google Cloud's extensive data analytics capabilities and secure, sustainable global infrastructure to further enhance its customer experience and supply chain enablement.
Amazon Fashion Introduces new ways of shopping with virtual try-on for shoes
Customers using the Amazon shopping app on iOS can use Virtual Try-On for Shoes to visualize thousands of sneaker styles from brands including New Balance, adidas, Reebok, Puma, Superga, Lacoste, Asics, and Saucony.
25 per cent of Gen Z feel left out of beauty advertisements, research
According to the latest research from Mintel, almost one in five (17%) US consumers feel left out of beauty advertisements, rising to a quarter (25%) of Gen Z consumers.
[eMarketer] Digital brokers expand offerings to revive retail investor buzz
Feeling the squeeze from dwindling retail investor activity, digital brokers are branching out to keep customers engaged.
Dolce&Gabbana names Havas Media Group as global media agency partner
Global luxury brand Dolce&Gabbana has named Havas Media Group its global media agency partner. The decision comes following a competitive agency review supported by Ebiquity Italy.
Ace agencies Born05 and Off The Record enter European partnership with Steve Madden
Digital Branding Agency Born05 is now the lead agency for Steve Madden. The agency will work with growth agency Off The Record to create the storyline of the lifestyle fashion brand for the European markets.
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