Ace agencies Born05 and Off The Record enter European partnership with Steve Madden

Digital Branding Agency Born05 is now the lead agency for Steve Madden. The agency will work with growth agency Off The Record to create the storyline of the lifestyle fashion brand for the European markets.

Born05 is working on the brand awareness and growth of Steve Madden in the European market. This is where the largest growth market for the lifestyle fashion brand for women, men and kids is located. Steve Madden hired Born05 to create a storyline and create local brand activations and campaigns. In addition, Off The Record is responsible in this process for the optimization and growth of the Steve Madden owned sales channels.

Jüri Coenraad , Marketing Manager Steve Madden Europe: “Over the past few years we have grown as a brand in Europe and we plan to grow even bigger. Born05 has always stood out to me because of their good and smart campaigns and we are therefore very happy to be able to make the translation with them to become even more relevant for our target groups. Connecting Off The Record for the optimization of our own sales channels completes the picture. Very nice to have different disciplines under one Ace roof and to be able to see together what is best for the brand." 

Dennis van Vugt , Managing Director Born05: “We are very much in agreement with Steve Madden's European ambitions. It is a beautiful American brand with a special and raw history, and a rich, contemporary proposition. We are eager to share this with European consumers.”

Steve Madden has experienced significant growth in Europe over the past year and with the help of Born05 and Off The Record will continue to grow in Germany, France, the Netherlands, Scandinavia and the United Kingdom.

www.stevemadden.eu
www.born05.com
www.weareofftherecord.com
www.thisisace.nl