Marketing Report
FINN Partners appointed by WellTech brand LYMA to lead UK PR operations news

FINN Partners appointed by WellTech brand LYMA to lead UK PR operations

FINN Partners, the global full-service marketing and communications agency, has announce a retained client win for its European consumer team in London, as it continues to strengthen its luxury lifestyle portfolio.

FINN Partners has been appointed by WellTech brand LYMA to lead on UK PR following a successful launch for the brand’s first entry into the premium skincare market with LYMA Skincare in June. The launch was so successful that the brand re-forecast its launch sales strategy.

The new consumer brief focuses on leveraging earned luxury and mainstream media creating lifestyle and wellness campaigns such as helping women navigate menopause in the workplace working with talent and influencers as well as support for Black Friday, Christmas and New Year seasonal opportunities.

Lucy Goff, Founder, LYMA: “We were so impressed with the astounding coverage the FINN Partners team delivered for the launch of LYMA Skincare, we extended and expanded the brief to support with delivering our ongoing communications strategy. We know the team really understands what we are trying to achieve and what makes LYMA stand out.”

Zaria Pinchbeck, Managing Partner, FINN Partners, Consumer EMEA: “We are delighted to continue working with LYMA on a retained basis – we know, love (and use!) the brand and are excited to continue to help drive its already phenomenal growth. We’ve watched the brand grow from its LYMA Supplement launch, to the industry-leading LYMA Laser, to helping launch LYMA Skincare – we can’t wait to see what comes next.”

LYMA joins the London’s team existing lifestyle and luxury clients including Berry Brothers & Rudd, Lakeland, The World’s 50 Best Restaurants, Woolroom, wagamama and Waitrose.

www.finnpartners.com

www.lyma.life

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