Marketing Report
Shane Co. San Mateo store moves to Bridgepointe Shopping Center

Shane Co. San Mateo store moves to Bridgepointe Shopping Center

Shane Co., a family-owned fine jeweler since 1929, announces the move and grand opening of its new store located at 2003 Chess Drive in San Mateo on July 12, 2023. The modern and spacious new showroom offers a personalized store experience for customers that reflects the exceptional service, handcrafted quality, passion for gemstones, and deep selection of fine jewelry that have become synonymous with the brand.

Rordan Shane, President and CEO, Shane Co.: "San Mateo and the Bay area is a community we hold near and dear to our hearts. Nearly 50 years ago we opened our first store in San Mateo and we're thrilled to welcome our customers into our redesigned flagship store that offers a personalized and high-touch shopping experience."

This store opening comes on the heels of the company's newly launched brand campaign, "Made to Shine," which celebrates how fine jewelry adds meaning to life's special moments. The grand opening celebration will feature a first-ever in-store pop-up radio booth to capture real customer stories about how jewelry has added meaning to their lives. The real customer stories will be entered in Shane Co.'s Made to Shine Real Stories Giveaway for a chance to be featured in one of Shane Co.'s iconic radio ads. Additionally, 12 people who enter the giveaway will be randomly selected to win $1,000 starting July 12th.

Kristen Vosburg, Chief Marketing Officer, Shane Co.: "Fine jewelry has the extraordinary power to represent significant moments and deep meaning in a person's life. Whether it is a wedding ring that symbolizes a lifelong commitment, a pendant that carries the legacy of generations, or a bracelet that celebrates a milestone, each piece serves as a touchstone to the emotions and memories we hold dear. We want to capture and celebrate these personal customer stories."

The San Mateo Shane Co. location was redesigned to offer a more immersive customer-centric shopping experience. Guests are encouraged to educate themselves about Shane Co.'s commitment to ethical sourcing as well as their in-house design process through three-dimensional in-store displays. A new distinct and engaging maker experience allows guests to create a special, one-of-a-kind piece by selecting their own gemstone. The showroom experience presents vintage jewelry-making tools, a daylight viewing area allowing guests a chance to see a gemstone's sparkle in more natural light, and a viewing area to watch jewelers as they work. Additionally, guests of the store are invited to browse an unequaled selection of natural and lab-grown diamond engagement rings and fine fashion jewelry.