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Global media agency iProspect has been named media agency of record for supermarket chain Hy-Vee, taking charge of all media planning and buying across channels for the supermarket chain and its affiliates.

The new platform has been designed as a seamless, customer-first hub that strengthens loyalty and deepens engagement with modern beauty consumers.

The platform highlights the unique personalities and quirks that make every dog extraordinary, connecting those traits to the nutritional benefits of Supercoat.

The sale comes as Unilever continues to refine its beauty portfolio and focus on areas of strategic growth within its Prestige division.

The collection invites customers to take part in the Phone Sleep Challenge, which gamifies rest through the IKEA app. Each mini bed is equipped with NFC technology that tracks how long a phone stays “asleep.”

The supermarket has teamed up with British pop icon Chesney Hawkes and DJ-producer Sigala to reimagine Hawkes’ 1991 hit The One and Only for 2025, blending classic pop with contemporary energy.

Building on its established brand promise Every Day, Made A Little Better, the campaign celebrates the meaningful moments that arise in everyday family life — from grocery runs to self-checkouts.

The service allows merchants to act as retail media networks, opening access to a growing and profitable segment of digital advertising.

Under the agreement, Criteo will act as an extension of DoorDash’s advertising sales team, working directly with brands and agencies. Both companies also plan to explore future integration of their advertising technologies.

The company reports that AI tools are helping teams cut production timelines by up to 30 percent while delivering content that performs strongly across digital platforms.

The company highlights that Generation Z in particular favors visual search, with 39 percent of this group saying they prefer to start shopping searches on Pinterest.

The platform replaces fragmented systems by uniting more than 7,000 brands and agencies with leading retailers in over 20 markets, forming one of the region’s largest retail media networks.

The annual study is based on input from more than 21,000 consumers and around 1,000 senior marketers worldwide.

The transaction includes acquiring 75 percent of Distribuidora La Florida, which operates beverages, food, and retail businesses across Costa Rica and Central America.

Jon Abrahamsson Ring began his IKEA career in Örebro and went on to hold senior roles in Canada, China, the Netherlands and Sweden, including a period as assistant to IKEA founder Ingvar Kamprad.

Created with Loud And Live Marketing, the campaign introduces Spanish-language content across media, retail and influencer channels, aiming to authentically engage Hispanic consumers nationwide.

The report, based on an August 2025 survey of more than 1,500 consumers in the U.S., U.K. and Germany, highlights how generative AI and conversational agents are influencing buying decisions. Respondents included a mix of ages and income levels.

The initiative runs across ten major U.S. cities, including Los Angeles, Chicago, Miami, and New York, and uses Uber’s geo-targeting capabilities to deliver branded creative within the app.

The collaboration aims to simplify campaign management for advertisers while helping retailers increase ad revenue through broader access to demand.

The initiative is built on two strategic partnerships. Norstat provides population-representative sampling, while CatMan Solution contributes retail intelligence and dashboarding tools.

Unilever is reshaping its marketing approach with a strategy called Desire at Scale, designed to move brands beyond functional benefits and connect with consumers on an emotional level.