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Choice Hotels launches multichannel marketing campaign highlighting its diverse portfolio of brands
The largest in Choice Hotels' history, the campaign stars actor and writer Keegan-Michael Key in national TV and streaming TV ads and social media content.
WPP launches Welcome Talent initiative to diversify talent in Belgian communications industry
The pioneering initiative seeks to drive sustainable change within the Belgian communications industry by inspiring entry-level talent from diverse ethnic backgrounds to explore careers in media and communications and provide guidance as they enter the field.
Sportswear brand CALIA unveils campaign on a new-to-market fabric technology
The Inspire collection can take one from a low-intensity yoga session to high-intensity weight training, home, and beyond.
Shirofune Integrates with Shopify to optimize campaigns based on customer lifetime value
Shirofune, the digital advertising automation management platform backed by a human intelligence-first approach, has announced its integration with Shopify to predict the Lifetime Value (LTV) of online customers and provide advertisers with even greater optimization of their ad campaigns.
McAfee launches brand campaign to demystify the power of online protection
The campaign’s creative focus is anchored in McAfee’s mission – to provide worry-free protection for people and their families, so they can confidently live their best lives online.
Volkswagen commemorates 75th anniversary of the brand in the US with year-long campaign
To celebrate the momentous anniversary, the rand is announcing a year-long holistic campaign that will serve as a love letter to the American people, and an invitation to be part of Volkswagen's electric future.
Global news organizations network The Trust Project unveils ad campaign to fight disinformation
The ad and social media campaign uses compelling images to invite attention to the 8 Trust Indicators, a proven system that enables anyone to easily assess the trustworthiness of their news sources.
Lincoln Financial Group and Havas launch integrated campaign on retirement planning
The campaign's new reframe of retirement advertising features The Hiking Plan, The Wellness Plan, The Sailing Plan, and essentially any pastime consumers will need to financially plan for.
Planters nuts and snacks manufacturer launches “Ahhh, nuts” ad campaign
The innovative campaign, developed in collaboration with BBDO MW features four, fast-paced, high-energy spots depicting everyday mishaps while fishing; waiting at a cash machine; opening a highly carbonated bottle; and an experience at a vending machine.
Nielsen, RDA and Eyeota ink deal to grow ad reach, marketing analytics and campaign performance in Australia
This alliance means agencies and advertisers can now seamlessly integrate more than 500 CMV audience segments across 16 different verticals.
Pepsi Wild Cherry ad campaign targets millennials
Millennials, especially females, are driving flavored cola growth, with the category led by cherry, the number one preferred flavored cola in the US.
Honda partners with indie artist for 'Chasing Greatness' ad campaign
The new 30-second television spot is also helping launch a powerful new single, “Triumph,” from indie singer/songwriter, Bishop Briggs.
MediaGo partners With Voluum to optimize campaign delivery for advertisers
With this integration, Voluum's users can easily access MediaGo's curated global inventory of premium media traffic and high-quality ad placements across major media outlets and platforms.
Amazon's Christmas ad campaign celebrates friendships
The advert tells the story of three life-long friends reviving the joy of their youth atop a snowy hill, proving that joyful moments are made even more special when they’re shared.
Pier59 Studios oversees Neiman Marcus' 'New Frontiers' campaign on sustainable practices
The resulting digital campaign not only celebrates Neiman Marcus' rich heritage and innovative spirit, but also underscores the luxury retailer's commitment to eco-conscious and sustainable practices.
Chivas Regal launches ad campaign in US celebrating the power of shared success
Chivas' new campaign embarks to reimagine hustle-culture with a modern-day vision of aspiration: shared success.
Wenneker Amsterdam's AI Christmas Film - A New Tech Adventure
This project intriguing for its use of AI in scripting, image creation, and voice narration, illustrates an innovative approach to film production.
Coca‑Cola taps Hollywood stars to bring ‘real magic’ to the small screen with Christmas short films
Coca‑Cola tapped award-winning Creed II director and screenwriter, Steven Caple Jr. and Universal’s Jurassic World franchise actor and director Bryce Dallas Howard, to bring cinematic quality to the feature films, which showcase the power of embracing the “inner Santa” in all of us through acts of kindness, generosity and goodwill.
Vodafone's Christmas campaign celebrates the power of connection to bring joy this festive season
The uplifting story highlights how Vodafone’s reliable award-winning network has the power to help people and families stay connected, which is an even bigger priority throughout the festive period.
MediaGo partners with campaign management platform TheOptimizer.io to enhance advertising efficiency
This collaboration provides advertisers with a unified solution to streamline the oversight and management of all accounts and campaigns within a single platform.
Omnichannel ad serving firm Clinch expands integration with LiveRamp
This collaboration is set to bridge the gap between online and offline conversions, empowering advertisers to make data-driven decisions that maximize the impact of their campaigns.