MediaGo partners with campaign management platform TheOptimizer.io to enhance advertising efficiency
MediaGo, a deep learning-based intelligent advertising platform from Baidu Global Business Unit, has announced a partnership and integration with TheOptimizer.io, a campaign management platform (CMP) in the native and social advertising markets.
This collaboration provides advertisers with a unified solution to streamline the oversight and management of all accounts and campaigns within a single platform.
With this integration, TheOptimizer.io users can now access to MediaGo's high quality ad inventory on major media outlets and platforms such as MSN, Xandr, Yahoo, etc. Powered by deep learning technology, the MediaGo platform provides companies with optimal bidding solutions and creates maximum performance.
In the same way, MediaGo users can optimize campaign performance and scale profitability, while significantly reducing the time spent on campaign management thanks to the platform's automation engine. Key features include Automation, Report Generation, Trend Identification, Campaign Creation and Creative Hub.
Rena Ren, Americas Regional Director, Baidu Global Business Unit: "Our collaboration delivers significant benefits to advertisers, as it brings together MediaGo's deep learning capabilities and premium ad inventory with TheOptimizer.io's exceptional CMP features. This integration empowers advertisers with a unified solution that allows them to effortlessly oversee and manage their campaigns and accounts all in one place."
Ervin Hoxha, CEO, TheOptimizer: "We are excited to join forces with MediaGo to further enhance the capabilities and efficiencies advertisers can achieve. This collaboration is a testament to our shared commitment to empowering advertisers with creative solutions that maximize results."
