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WPP submits proposal to acquire remaining shares in WPP AUNZ

01-12-2020 | 11:26:18
WPP has submitted a proposal to the Board of WPP AUNZ Limited to pursue an acquisition of the remaining shares in WPP AUNZ.

Fashion brand Gant selects Dept to design and build e-commerce platform

26-11-2020 | 09:40:00
To keep up with the currently changing consumer behaviour and tech developments, fashion brand Gant has decided to reinvent its digital platforms, starting with the DACH-region website.

L’Oréal Paris and VIRUTE unveil first digital make-up experience for live video

20-11-2020 | 10:35:00
L’Oréal Paris and VIRTUE, the creative agency born from VICE, have announced the global launch of an interactive digital-only make-up experience that brings a new inventiveness to experimenting with make-up looks, all in the virtual reality space.

Datawords Group appoints Felix Elkmann to strengthen its position in the German market

19-11-2020 | 14:08:00
Datawords Group, a global digital marketing agency powered by multicultural technologies, announced the appointment of Felix Elkmann as Senior Vice President in charge of Business Development.

Digital Design Agency BASIC joins Dept

19-11-2020 | 09:21:03
Branding and digital design agency BASIC®, best known for their work for Google, KFC, Herman Miller/Design Within Reach, Patagonia and Airbnb, has joined Dept, a digital agency in Europe.

WPP launches VMLY&R Commerce, an end-to-end creative company

18-11-2020 | 10:38:55
WPP has announced the launch of VMLY&R Commerce, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving global offerings.

iVoice Communications expands its operations in Latin America and Spain

17-11-2020 | 14:32:00
Global media and public relations agency, iVoice Communications, is expanding its operations to further help customers penetrate the Hispanic Market in the United States, Latin America, and Spain.

India’s digital creative agency The Glitch joins VMLY&R’s global network

13-11-2020 | 09:20:34
The Glitch, one of India’s independent creative agencies, has joined forces with global experience agency VMLY&R.

WPP merges AKQA and Grey to create AKQA Group

12-11-2020 | 09:43:22
WPP’s AKQA and Grey are uniting to form a new network model, AKQA Group.

Heineken and Publicis Groupe launch new agency model for global creative and brand experience remit

10-11-2020 | 08:50:00
Heineken has partnered with Publicis Groupe to launch a new model – Le Pub – which will deliver best in-class consumer experiences, provided at speed, driving sales and giving Heineken a sustainable competitive advantage.

Isobar develops ecommerce platform for LOUIS XIII

10-11-2020 | 08:43:51
The LOUIS XIII cognac brand has chosen Isobar, the digital experience agency of the dentsu group, to conduct the design and development of its new immersive website and e-boutique.

Reprise launches global eCommerce unit, Reprise Commerce

10-11-2020 | 08:41:17
Reprise, the global performance marketing agency of IPG Mediabrands, has launched Reprise Commerce, a new global specialty eCommerce unit.

GroupM promotes Kieley Taylor, Amanda Grant to global platform roles

07-11-2020 | 09:20:00
GroupM, WPP’s media investment group, has announced that Kieley Taylor and Amanda Grant have been elevated to the roles of global head of partnerships and global head of social, respectively.

Global market for advertising agencies to hit $210 billion by 2027, report

05-11-2020 | 09:29:30
Amid the COVID-19 crisis, the global market for Advertising Agencies estimated at $181.3 Billion in the year 2020, is projected to reach a revised size of $210.5 Billion by 2027.

Amazon PPC Management Agency UK helps Amazon FBA sellers maximize profits

04-11-2020 | 13:05:00
Amazon Pay-Per-Click (PPC) advertising has developed into a powerful marketing channel on Amazon.

ARTDECO relaunches e-commerce platform with Dept support

04-11-2020 | 08:57:34
Beauty and makeup giant ARTDECO has relaunched its online shop across nine countries and seven languages.

Sainsbury’s selects Essence to lead multi-brand digital transformation

03-11-2020 | 10:55:15
Sainsbury’s has revealed it will be appointing media agency ‘Essence’ to help advance its digital marketing transformation.

Epsilon positioned at the center of Publicis Groupe growth strategy

03-11-2020 | 10:55:00
In just over a year since its acquisition by Publicis Groupe, Epsilon is transforming the way brands reach and engage consumers through its product suite Epsilon PeopleCloud.

Initiative launched to bolster support for African brands

30-10-2020 | 05:30:00
BCW Africa, Brand Leadership, Kantar and Geopoll have launched the #BuyAfricaBuildAfrica initiative to encourage local brands to adopt the #BuyAfricaBuildAfrica stamp of approval.

Alexis Nasard appointed Kantar CEO

21-10-2020 | 08:58:49
Kantar, the global marketing data, insights, and consulting company, announces the appointment of Alexis Nasard as Chief Executive Officer, effective 30 December 2020.

Havas establishes dedicated customer experience network

16-10-2020 | 11:45:22
Havas Creative has launched Havas CX – a new, international network dedicated to delivering meaningful brand experiences across the entire customer journey.


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