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Publicis Groupe has announced the appointment of Demet Ikiler as Chief Operating Officer (COO) of Publicis Groupe EMEA, bringing a new dynamic of leadership to the region.

Smartly.io, the digital advertising platform for creative and performance marketers, has announced new research outlining how companies are using automation and streamlined creative to reach customers on their preferred channels in 2023.

As advertisers increasingly demand brand safety and suitability measurements in user-generated content environments, companies are coming up with solutions that are  delivering transparency in their campaigns.

Economic uncertainty rears its head in several of the report's stats, along with the continuing tradition of the often-divisive symbiotic advertising agency/marketer relationship.

Founded in 2011 and headquartered in Mannheim with two additional branches in Düsseldorf and Hamburg, HRZN specialises in all disciplines of online-located brand communication.

MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku have announced a new study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are twice more favorable than traditional TV ads for consumers.

Retail media was the fastest-growing digital ad channel worldwide in Q3 2022, with retail media spend increasing 45% versus a year ago.

Kantar has announced the launch of Vivvix, a new operationally independent brand within the Kantar Group, with a deep specialism in syndicated competitive advertising intelligence across digital and traditional media, including mobile apps, streaming, and social media.

Artificial intelligence rapidly became one of the most-watched sectors in media and technology, but it has run into major roadblocks in the way of its ambitions for widespread adoption.

Marketers on Meta’s Instagram and Facebook platforms will now have access to brand and product-level sales results for their shopper marketing campaigns, addressing a key issue in measuring the effectiveness of shopper marketing investments.

The strategic acquisition will further reinforce Publicis Groupe Bulgaria’s competencies in digital transformation, adding firepower to its existing offering across digital strategy, data, social media, and digital content creation.

Through this new partnership, premium DOOH screens at CU’s retail locations across Seoul, Korea will be integrated into the Hivestack Supply Side Platform (SSP).

Advertisers buying through the Yahoo SSP can now easily find and buy Green Media Products powered by Scope3 to ensure their digital ad campaigns align with their broader sustainability goals.

Nearly 30% of major advertisers say they’re cutting their ad budgets into next year, according to a World Federation of Advertisers (WFA) survey of 43 multinational companies.

 Locala, the commerce media platform helping brands target their most valued customers and drive them to stores, has announced the launch of Dynamic Commerce Areas (DCA).

Many major brands spend years building strong relationships with their loyal customers, generating unique and valuable insights regarding their target audiences. Galileo can enable brands to unlock that data in a privacy-conscious manner to find new customers that share similar characteristics.

World Federation of Advertisers, WFA,  has added 11 new corporate members since July, bringing its total membership to 148 companies.

Kantar, the world’s marketing data and analytics company, has announced the launch of its Global Connected Data Solutions Team within its Profiles division.

Teads, the global media platform, has enhanced its brand suitability and contextual advertising offering through a partnership with Integral Ad Science (IAS), a global leader in digital media quality.

Remerge has launched Agency Activators – a partnership program empowering media and brand agencies to become qualified leaders in the programmatic in-app advertising market.

Despite that caution, the compelling reach and engagement of social media means the vast majority of media experts still plan to advertise on those same platforms next year.