Tagresults

LoopMe will be a “Supporter” alongside a diverse range of companies, including tech giants such as Amazon, Google and Meta; agencies such as dentsu, Publicis Groupe, and Omnicom Group; adtech companies like PubMatic; and industry associations, such as ANA and IAB; and more.

The release leverages DV’s technology to help advertisers on YouTube Shorts ensure their video ads are viewable, by a human being and are safe from Fraud/Invalid Traffic

The cutting-edge initiative leverages a unique blend of media, technology, and hyper-accurate weather data to deliver real-time messages that are adapted to local weather conditions, reaffirming Dove's commitment to hair repair from 1st wash.

ZTV provides competitive pricing while delivering CTV advertising on high-quality inventory with precise audience targeting, granular reach, and frequency measurement at the household level.

Mobile Advertisement & Marketing Analytics, one of the segments analyzed in the report, is projected to record 20.6% CAGR and reach US$18 Billion by the end of the analysis period.

The 2023 Annual Marketing Report surveyed marketers on the implications of the recessionary economic environment, planned media spending, audience data, media mix inclusive of streaming, cross-media measurement challenges and measurement technology.

Advertisers can use these tools to target the appropriate demographics for their ads, make the most of their advertising budgets, and assess the effectiveness of their campaigns. The market is evolving significantly, with various important trends transforming and reshaping the industry.

As emerging technologies shape how businesses interact and do businesses, brands are leveraging these new technologies  to drive growth and efficiency and to creating end-to-end solutions for clients swiftly and efficiently.

Beeyond Media, a programmatic Digital Out of Home (DOOH) advertising demand-side platform (DSP), announced the close of $10 million seed round.

Omnicom Group Inc. has announced a first-mover collaboration with Amazon Web Services (AWS) to reimagine creativity and accelerate innovation with generative AI foundational models for advertising.

Demandbase, the Smarter GTM company that uses AI to help B2B organizations hit revenue goals, has launched the first-ever Connected TV (CTV) advertising solution tailored specifically for B2B advertisers.

Integral Ad Science (IAS), a global media measurement and optimization platform, announced a new partnership with Criteo, the commerce media company, to enable a first-to-market product for measuring onsite quality metrics for retail media.

Integral Ad Science, a global player in digital media quality, has announced it has enhanced its partnership with YouTube to provide advertisers with industry-leading brand safety and suitability measurement across the online video platform.

Following a highly successful World Congress in Lisbon, The World Out of Home Organization has extended its reach within the global industry by signing up a further 11 new members from Europe, the United States, Asia and the Middle East.

IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, has announced the release of a new European IAB Common Commitment Agreement on Sustainability signed by 20 National IABs and Federations across Europe.

StackAdapt recently announced a programmatic partnership with VIOOH that will expand supplier inventory and give users greater opportunity to scale campaigns across North America, EMEA and APAC.

With average dwell times of an hour plus, the airport offers unique opportunities to connect consumers with brands.

Brands have been on a spending spree investing in novel solutions, offerings and strategic partnerships that are seeing them grow their global foothold, win more customers and outsmart each other.

TikTok will provide Redbox with top content from the platform which will be featured on over 3,000 video screens on top of Redbox kiosks nationwide, and brands will have the opportunity to advertise alongside it.

The study, It’s All in the Delivery: How Repeating Ads Affects CTV Viewers, Brands & Platforms, leveraged controlled ad effectiveness testing with 1,246 streaming viewers to learn how they felt about repetitive advertising, which is an outlay of programmatic delivery systems and a focused pool of advertisers.

Via this integration with the Hivestack SSP, Grupo IMU is entering the programmatic DOOH landscape for the first time.