Global programmatic advertising spending market size to grow by $434 billion between 2022 to 2027, report
The global programmatic advertising spending market size is expected to grow by $433.7 billion from 2022 to 2027. In addition, the growth momentum of the market will progress at a Compound Annual Growth Rate of 32.23% during the forecast period, according to Technavio.
High penetration of digital advertising is notably driving the programmatic advertising spending market. However, factors such as low transparency in the market may impede market growth. The market is segmented by Application (Open auction, Automated guaranteed, Invitation only, and Unreserved fixed rate ), Display Type (Mobile and Desktop), and Geography (North America, APAC, Europe, South America, and Middle East and Africa).
The report provides a detailed analysis of 20 companies operating in the programmatic advertising spending market including Adform AS, Adobe Inc., Alphabet Inc., Amazon.com Inc., Digilant Inc., IPONWEB Ltd., Magnite Inc., Microsoft Corp., NextRoll Inc., Roku Inc., Simplifi Holdings Inc., Singapore Telecommunications Ltd., SmartyAds LLP, Sparcmedia Pty Ltd., StackAdapt Inc., The Trade Desk Inc., Verizon Communications Inc., Noboru Consultancy Services, Infectious Media Holdings Ltd., and MediaMath Inc.
The open auction segment will be the largest contributor to market growth during the forecast period. An open auction is a public sale wherein publishers allow buyers to participate. Buyers can assess the available inventory and bid accordingly. The growth of this segment is attributed to factors such as the increasing number of vendors venturing into the digital segment, which enables publishers to get the best price for their inventory through open auctions.
North America is estimated to contribute 34% to the growth of the global market during the forecast period. The growth of the programmatic advertising spending market in North America is due to the mature technological market in the region that drives the market. Furthermore, the region offers a potential market for several brands with a better chance of monetizing their advertisements.
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