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WPP has marked the opening of its new Milan Campus, a modern and innovative hub bringing together 35 WPP agencies and 2,000 people into a single location.

Geometry Ogilvy Japan, a VMLY&R COMMERCE company, has announced the appointment of Mary Lee in a leadership role for their growing experience practice.

The world’s leading beer, wine, and spirits producers and global advertising, public relations, and influencer agencies have joined forces to establish common standards to prevent influencer marketing reaching minors.

The IPA Effectiveness Culture Monitor defines marketing effectiveness as: "The process of improving business performance from marketing activities, made easier and more impactful by people, technology, and a strong and clear focus."

Nielsen and PubMatic have announced that Nielsen’s audience data is now available through PubMatic’s Audience Encore™ permitting advertisers to buy premium omnichannel inventory layered with quality data for precision targeting and better performance.     

In the latest growth trajectory, Intracto Group - now iO - has brought together more than 25 strong agencies in recent years, uniting forces to take their clients’ communication and digital transformation to a higher level.

From Belgium, Messiaen started at Ogilvy Brussels and then Ogilvy Paris where he has worked for the last 15 years. 

Companies and institutions are increasingly leaning towards sustainable practices to respond to growing global problems.

WPP has announced several senior executive appointments to strengthen further its leadership team servicing Ford Motor Company.

The agency consists of over 40 team members, supporting clients in their online sales both in terms of strategy and implementation. Thanks to this joint step the e-commerce knowledge within Intracto Group takes a giant leap forward.

Four more major multinational companies have signed up to the World Federation of Advertisers’ Planet Pledge, a global commitment to making their marketing teams a force for positive change both internally and with the consumers who buy their products and services.

S4Capital, the tech-led, new age/new era digital advertising and marketing services company, has announced a merger between Cashmere and Media.Monks, which significantly expands the capabilities of both its content practice in the USA and global cultural strategy.

Large multinationals are still facing big challenges on delivering their media aspirations even as the function becomes more important, according to new research by WFA in conjunction with Ebiquity.

Dentsu’s global creative experience agency, Isobar, created the new AR Instagram filter to mark World Mosquito Day 2021.

InMobi, a provider of marketing and monetization technologies that fuel industries around the world, has announced that Philip Gale has joined its team as Head of Agency Development, Europe.

As market dynamics shift driven by among other factors technological revolution and customers preferences, brands are creating new positions to respond to these trends.

In this role, she will be responsible for: Re: Sources, Publicis’ 5000-strong global shared service backbone that builds consistency and synergies across the Groupe’s tools and systems, in support of its country-led model.

With this full acquisition, Entravision will further position the combined platforms and service portfolio to be one of the largest premier global digital advertising solutions companies.

Dentsu international, the global media and digital marketing communications company, has appointed Victoria Livingstone as the Chief People Officer to bolster organisational effectiveness across EMEA. 

To meet the challenges raised by the acceleration of innovation and to inject meaning into the core of technological projects, Havas Group has launched Havas Sovereign Technologies.

As brands look to new and innovative ways of expanding their portfolio, expand to new markets and grow their customer base, they are embracing innovative advertising models and solutions with impressive results.