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The European CMO of the Year initiative was established by Serviceplan Group, Samsung Ads, The Trade Desk, SevenOneMedia and the University of St. Gallen, with support from a range of industry and media partners.

The rebrand draws inspiration from 1967, the year the association was founded, and aims to position the CMA as a unifying voice for Canada’s marketing profession.

The presence of companies such as OpenAI, Meta and Google DeepMind underscores how deeply technology is reshaping the industry.

The new partnership will see Grey London develop a platform intended to improve brand consistency and visibility across out-of-home advertising, digital channels and major industry events.

The agreement centres on two areas: AI-powered consumer journeys and AI-powered business functions. The collaboration forms part of L’Oréal’s Transformative AI roadmap, with OpenAI serving as a strategic technology partner.

The report, Clients and Creativity 2026, suggests many global marketing teams continue to struggle with embedding creativity as a core business capability, despite recognising its importance for growth and effectiveness.

Ogilvy has announced a series of leadership changes across its global and Asia Pacific operations as long-serving executive Kent Wertime prepares to retire at the end of June.

According to Publicis, the growing use of AI in agency pitches has contributed to a widening gap between expectations and execution.

According to LinkedIn Economic Graph data, AI skills have become a leading area of focus for marketing professionals, while the proportion of marketing job postings requiring AI literacy has increased by 113 per cent year-on-year.

Effie Worldwide has released the 2025 Effie Index, its annual ranking of the world's most effective marketers, brands, agencies and agency networks based on results from Effie Awards competitions around the world.

According to Cannes Lions, the award recognises individuals whose vision, leadership and influence have helped shape the marketing industry and inspired future generations of practitioners.

Up next is How Brands Grow by Byron Sharp, without any doubt the most influential marketing author of the past 20 years