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Charlotte Koeleman (Managing Partner) and Vivian Kowalski (Executive Creative Director) are part of the social media agency Somention's board.

Fresh off an impressive streak of wins at Cannes Lions this year, including becoming Independent Network of the Year and winning three Grand Prix awards, global independent creative network GUT has officially settled in Europe – choosing Amsterdam as the new home for its famously gutsy vision and equally tenacious talent.

As the world recovers from the devastating impacts of COVID-19 that has also redefined the future of living, retail is one of the sectors where the future is steadfastly being shaped by digital, as shoppers envision a future where nearly two-thirds (64%) of their shopping will be online in the next 10 years.

WPP has announced the acquisition of a 30% stake in Majority, the US-based creative agency that combines a multicultural talent model with award-winning general marketing capabilities.

To commemorate Serena William’s 27th and final year as a professional athlete, Nike and  AKQA harnessed the power of AI and advanced machine learning to create Never Done Evolving.

Dutch creative agency Boomerang has won as an additional agency at the Cannes Lions Festival for The Closer for Heineken campaign.

As calls for brands to embrace sustainability in their operations grow, the advertising industry has stepped up its resolve.

NVIDIA and WPP have announced they are developing a content engine that harnesses NVIDIA Omniverse™ and AI to enable creative teams to produce high-quality commercial content faster, more efficiently and at scale while staying fully aligned with a client’s brand.

For Baltussen, the new role is the natural progression from his time as Commercial Director at iO Campus Eindhoven.

Locala put its 360° expertise at the service of the campaign objectives, from reaching Miele’s target audience to generating visits within the 81 selected retailer stores.

The World Federation of Advertisers (WFA) is celebrating this year the 70th anniversary of the Stresa Resolution, which laid the foundations of the International Union of Advertisers Associations (IUAA), the forerunner of the WFA, and is acknowledging 70 people who have helped build the organisation.

WPP, Accenture Accenture’s Song and Publicis Groupe are among the top 25 global agency companies by revenue according to the Ad Age Agency Report 2023.

amp will join WPP brand and design consultancy, Landor & Fitch, adding to the agency’s expertise in delivering immersive brand identities that transform customer and employee experiences and set brands apart in a competitive marketplace.

Ad agency Joe Public Cape Town and design firm SHIFT collaborated on the rebranding campaign, which involved creating a new brand strategy, brand positioning, corporate identity, and a creative launch campaign.

WPP has announced that global investment firm KKR has made a growth investment in FGS Global, the strategic advisory and communications consultancy in which WPP is a majority shareholder.

After a pan-European tender process, grid operator Enexis has chosen to partner with blended agency iO to launch new brand campaigns.

The acquisition brings one of Canada’s largest & advanced performance, data & analytics agency groups to Havas Media Group.

Following a tender involving several agencies, Doyen Auto has chosen the experts of iO to accelerate its digital marketing and its different networks.

The Institute of Practitioners in Advertising, IPA, has announced that Mediabridge, M.i. Media, Osaka Labs and We are Boutique were elected into IPA membership at its quarterly Council meeting on 23 March.

Firda, the organisation that came from the merger of ROC Friese Poort and Friesland College, has entrusted the development and management of its platform to iO.

Goat drives authentic brand engagement while integrating targeted paid media to reach the right audience and achieve industry-leading results.