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Mars, Incorporated has launched a first-of-its-kind digital and out-of-home campaign that 'reuses' fan-favorite advertisements giving them a second life with new messages of hope and progress around climate.

Franck comes to PubMatic with over 20 years’ experience in media and advertising in various leadership roles in sales and client services.

After being named as Chief Financial Officer, Publicis Groupe, starting February 2024, Loris Nold will join the group’s managing body, the Directoire, following the decision of the Supervisory Board on 22nd November.

Melanie Dhawan has been appointed Chief Financial Officer for the Content practice of the tech-led, new age/new era digital advertising, marketing and technology services company S4 Capital.

Stéphane Coruble is CEO of RTL AdAlliance. RTL AdAlliance is the international sales organisation of RTL Group. We speak him regarding the upcoming event Future of TV Advertising Global 2023 in London.

This collaboration will see Locala benefit from DV’s Authentic AttentionⓇ measurement solution, Authentic Ad™️ features for media quality, and cutting-edge innovations and detection methods from DV’s Fraud Lab.

The prestigious recognition comes as the industry witnesses a surge in innovative technologies reshaping the future of media and marketing.

Joe Public is the 2023 FM AdFocus Agency of the Year, winning the hotly contested Large Agency of the Year Award and the Transformation Award at an awards ceremony held in Johannesburg South Africa.

The new inspiring space is designed to foster creativity and collaboration, giving global and Belgian clients access to WPP's talent in one location.

 In the new spot, Shaq wishes he was "a little bit smaller" when faced with the everyday perils of his larger-than-life size, to celebrate that Pepsi Mini Cans are always the perfect size.

Hivestack Curate provides a unique opportunity that puts buyers in the driver's seat to create tailored, transparent, customized deals.

Proximus is pleased to announce a new phase in its ongoing commitment to digital innovation and enhancing consumer experiences.

 The ad campaign spotlights Mercedes’ innovative and tech-forward vehicles which help people connect for the season and shows friends, partners, and family embracing as they come together within their homes and communities.

The increased market availability further solidifies IAS’s deep partnership with TikTok and offers advertisers truly global coverage. 

ReBid, the unified Madtech Intelligence platform, has announced the integration of Amazon Ads and TikTok Ads, enabling customers to activate, manage and get unified reporting and dashboard across multiple search, social, programmatic and commerce ad platforms.

Overall, an anticipated $727.9 billion will be spent worldwide by the end of the year, according to this mid-year ‘reforecast’ of the twice-yearly report.

This significant accolade was awarded to Media.Monks for demonstrating exceptional talent, creativity, and ingenuity in the application of generative AI in both internal operations and client work.

The communication and media industries have responded to this call by shaping the conversation around the role of brands in accelerating action and delivering real transformation across their operations.

Publicis Groupe has announced the appointment of Loris Nold, current CEO of its EMEA operations, as its global Chief Financial Officer starting February 2024.

One finding, untapped by advertisers, is that Gen Z spends the most time looking at ads on CTV during late-night, locking in for an average 9.63 seconds per spot, while millennials dial up focus during traditional primetime at 9.8 seconds per spot.

Marrying Kantar’s decades of creative evaluation expertise with the latest technology, the approach uses facial coding to uncover how well ad content captures the attention of viewers on a second-by-second basis, an essential tool in marketers’ arsenal.