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Peter Piper Pizza picks Citrus Advertising as the new agency of record, for brand, creative and media services

31-01-2024 | 06:34:00
Citrus kicked off the partnership by filming a series of new commercials and introducing a new brand positioning: The Fun Is Baked In. 

Interpublic Group names Danny Robinson CEO of The Martin Agency

31-01-2024 | 06:29:30
An industry veteran, Robinson has been with The Martin Agency for nearly two decades, serving most recently as its Chief Creative Officer.

WPP merges communications agencies Hill & Knowlton and BCW to form Burson

30-01-2024 | 09:09:15
The merged company will become an industry-leading, full-service communications agency focused on building and protecting reputation.

Seekr unveils brand safety and suitability platform

30-01-2024 | 08:28:04
Align, which is built on Seekr's large language model, combines Seekr's proprietary content evaluation and scoring capabilities with and industry-leading user-friendly interface.

Publicis unveils AI strategy to lead group into its second century

26-01-2024 | 06:46:00
After significantly outperforming its industry for the fourth year in a row, with organic growth of +6.3% in 2023, Publicis Groupe has set out its strategy to become the industry’s first AI-powered Intelligent System.

WPP launches Welcome Talent initiative to diversify talent in Belgian communications industry

25-01-2024 | 06:25:00
The pioneering initiative seeks to drive sustainable change within the Belgian communications industry by inspiring entry-level talent from diverse ethnic backgrounds to explore careers in media and communications and provide guidance as they enter the field.

WPP expands its business with Telefónica in Latin America

24-01-2024 | 06:49:46
WPP’s new operating model for Telefónica will be known as the Blue Spark Partnership, providing a seamless integration of WPP expertise and resources to deliver creative and strategy for the brand across the region.

iO appoints Marco Merola as Managing Director on Campus Herentals

24-01-2024 | 05:54:00
He started as an intern at iO in 2017 and grew to become Service Line Director Marketing.

Cannes Lions announces 2024 Jury Presidents and opens for awards submissions

24-01-2024 | 05:44:11
Convening in Cannes in June, the Jury Presidents will help benchmark excellence across the world's very best creative and effective work.

PMG acquires UK-based digital marketing agency RocketMill

22-01-2024 | 08:08:00
The combined strengths of PMG and RocketMill will bring forth a people-first, customer-centric performance marketing company that is laser-focused on driving accountable business impact for customers.

Totino's and Dentsu Creative in new ad campaign to save football fans from ‘flat’ pizza

11-01-2024 | 08:50:00
In two new ad spots developed in partnership with Dentsu Creative, Davidson delivers his signature style of comedy as he takes on pizza delivery and epic game day parties.

Global OOH company Billups acquires Belgian agency Outsight

11-01-2024 | 08:15:01
This acquisition comes on the heels of Billups' acquisitions of TAC Media in September and OOH Labs in October.

The Gym Group and DEPT's new campaign seeks to further democratize fitness for all

10-01-2024 | 08:32:09
The through-the-line campaign includes CTV, social, branding, OOH, DoorDrop, and audio, and was created and produced by DEPT®.

DDB North America hires Micheline Grace Lewis as Chief People Officer

10-01-2024 | 07:45:57
The addition of Lewis amplifies the network's vision of nurturing talent, strengthening learning and development, and promoting an inclusive culture through regular communications, and innovative HR and DEI&B initiatives.

Edelman appoints Taj Reid U.S. Chief Creative Officer

21-12-2023 | 08:33:20
Edelman is announcing new, key appointments within its creative leadership team, reinforcing the firm’s commitment to creative that is culturally salient and inspires action.

Blended agency iO appoints Wouter Dolle HR Director in the Netherlands  

20-12-2023 | 08:23:54
With his arrival, the agency is placing the emphasis firmly on iO’s continuing professionalization and expansion.  

Shoppable unveils checkout API suite enhancing online advertising for agencies and brands

14-12-2023 | 10:15:00
This turn-key solution is meant to reduce the difficulty, expense, labor, and time commitment for companies transitioning from third-party to first-party data.

Serviceplan and PENNY amplify children’s voices in seasonal social awareness campaign

01-12-2023 | 07:39:00
To achieve this, PENNY reached out to children and young individuals from the clubs that the discount store has been supporting since 2015 through the "Förderpenny" initiative, asking them about their hopes for the future.

[Marketing Week] Bob Koigi: Brands, agencies accelerate climate action call with bespoke campaigns

30-11-2023 | 14:06:48
 As the world leaders gather in the United Arab Emirates for the 28th meeting of the Conference of Parties (COP28) brands, ad, PR and marketing agencies have been running campaigns towards climate action.

Accenture acquires Thailand-based creative agency Rabbit’s Tale

30-11-2023 | 08:22:00
The move will significantly strengthen the regional creative, brand and data capabilities of Accenture Song—the world’s largest tech-powered creative group

Globant acquires creative agency GUT

29-11-2023 | 05:44:28
Globant, a digitally native company focused on reinventing businesses through innovative technology solutions, has announced the acquisition of a majority stake in GUT, an independent creative agency, to strengthen and grow Globant's creative capabilities.


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