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The independent agency will take over responsibilities at the end of May, overseeing media planning and buying across Vax’s floorcare portfolio, which includes electrical appliances and cleaning products.

Kepler has been appointed media agency of record for Daily Harvest, supporting the brand’s expansion beyond its subscription-based model and into broader consumer engagement.

The rollout reflects a broader shift in how audiences search for and consume news content.

Hearst has consolidated its digital news inventory into a single programmatic offering, Hearst News, bringing together its newspapers and television sites within one platform for advertisers.

The appointment enables APS Group to support central government departments and wider public sector organisations with event planning and delivery, expanding its role across government frameworks.

The deal combines Rocket Lab’s expertise in app growth with MiQ’s omnichannel services, enabling the company to offer a more integrated solution across media channels.

The report, TV Search and Discovery in the AI Era, highlights growing adoption of AI-powered tools, particularly among younger audiences, even as many users continue to question the reliability of chatbot-generated responses.

The influencer marketing boom is no longer fueled by million-dollar mega-deals.

The study, TV Search and Discovery in the AI Era, shows that AI-powered tools are becoming central to content discovery, particularly among younger audiences, even as traditional search retains an advantage in perceived accuracy and reliability.

The International News Media Association (INMA) has released a report examining how artificial intelligence is reshaping the way audiences discover, consume, and interact with news, highlighting a shift towards more personalised and conversational experiences.

The agreement will see NBC Sports adopt a range of Triton Digital technologies covering hosting, monetisation, audience measurement and insights, as part of efforts to scale its audio portfolio.

Total revenues are projected to increase from $775 billion in 2025 to $1.03 trillion in 2030, reflecting a shift in the media and entertainment sector as digital formats take a leading role, particularly in advertising.

Hearst UK has appointed three senior leaders to expand its commercial operations, as the publisher continues to develop an integrated approach for brand partnerships and revenue growth.

The partnership will leverage WPP Open, the agency’s AI-driven marketing platform, to create campaigns designed to convert online browsing into in-store visits.

The channel will stream exclusively on LG Channels, extending the reach of the long-running podcast into a continuous video format aimed at connected TV audiences.

A prolonged geopolitical crisis in the Gulf threatens to erase nearly $94 billion in global advertising growth over the next two years, The World Advertising Research Center (WARC) now says.

The Opportunity Africa initiative has launched its Creative Council, bringing together leading communications, media, and marketing professionals to advance a narrative supporting The Africa We Want, in line with Agenda 2063.

The campaign, developed with PMG, now includes The Dallas Morning News and builds on efforts to grow readership and digital subscriptions across multiple markets.

The newly created role is aimed at accelerating the network’s international growth and enhancing its performance in multi-market pitches.

A study by ShowHeroes and Omnicom Media Netherlands indicates a shift in Europe’s connected TV landscape, as viewers reassess the value of paid streaming and increasingly turn to free ad-supported alternatives.

He will oversee strategy and operations across the Americas, working with clients and teams to develop customer experiences across brand, product and service design.