DoubleVerify expands LinkedIn ad measurement

Advertisers gain transparency across LAN

DoubleVerify has launched global post-bid measurement across the LinkedIn Audience Network (LAN), providing advertisers with third-party verification tools to assess media quality across LinkedIn’s publisher network.

The rollout allows advertisers to measure invalid traffic (IVT), viewability, brand suitability and intended geography across LAN inventory. According to DoubleVerify, the capabilities are designed to give advertisers more transparency into how ads are delivered across LinkedIn’s extended network of publishers.

Steve Woolway, EVP of Business Development, DoubleVerify: “Advertisers are demanding greater clarity into the quality and performance of their media environments. With this announcement, DV is bringing global media quality measurement to the LinkedIn Audience Network, delivering the independent verification advertisers need to maximize performance and make more informed investment decisions across this important channel.”

The company said its reporting tools provide site-level insights across the LinkedIn Audience Network, enabling advertisers to assess media quality and campaign effectiveness.

Pre-bid and post-bid tools combined

In addition to post-bid measurement, DoubleVerify also offers pre-bid avoidance controls through its Authentic Brand Suitability product on LAN.

The pre-bid controls enable advertisers to assess inventory before campaigns run and exclude content that does not meet brand suitability requirements. Post-bid measurement then provides reporting on campaign delivery and media quality after ads have been served.

DoubleVerify said the combined approach is intended to support media authentication throughout the campaign lifecycle.

LinkedIn expands advertiser transparency

The LinkedIn Audience Network allows advertisers to reach audiences across third-party publishers beyond the LinkedIn platform itself. According to LinkedIn internal data from August 2025, campaigns using LAN generated 3.9 times more monthly impressions and 66 percent higher conversion rates compared with feed-only campaigns.

Lee Womer, VP of Product & Business Development, LinkedIn: “Providing advertisers with greater transparency and confidence is central to how we continue to evolve the LinkedIn Audience Network. By working with companies like DoubleVerify, we’re enabling advertisers to better understand media quality and performance across LAN, helping them make more informed decisions and drive stronger results.”

The launch forms part of DoubleVerify’s Media AdVantage Platform, which combines verification, optimisation and campaign measurement tools.

Integration expands across LinkedIn formats

The announcement follows DoubleVerify’s recent expansion into LinkedIn Connected TV advertising measurement, where advertisers can also measure IVT, viewability, brand suitability and intended geography across streaming environments.

DoubleVerify additionally provides Authentic Brand Suitability, Custom Contextual tools and network-wide IVT protection on LAN, alongside IVT and viewability measurement for LinkedIn Feed video ads.

www.doubleverify.com

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