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The research was conducted by EMC in collaboration with its member associations across Europe, alongside marketing associations in Africa and Asia.

Vocelli Pizza, an Italian-inspired pizza chain, has announced that it has awarded Houston-based Love Advertising as its new marketing agency of record.

The Trade Desk, a global advertising technology company, announced broad support from publishing partners for OpenAds, a new auction environment that enables a direct, high-integrity, and transparent option for publishers and sellers

PubMatic has launched PubMatic AgenticOS, an operating system designed to orchestrate autonomous, agent-to-agent advertising execution

Horizon Media has unveiled HorizonOS, an open operating system designed to support client growth by combining human expertise with technology and AI.

Neonode has announced the appointment of Marec Gasiun as Executive Vice President of Sales & Marketing, effective January 1, 2026.

Brake, the road safety charity, and Motive, the AI platform for physical operations, are delighted to announce a new partnership to champion road safety. 

Comscore has expanded its cross-platform reporting suite with two new capabilities: streaming audio measurement and expanded social reporting with campaign-level metrics

Voice Convert AI, a new AI-driven voice agent service, has officially launched, offering businesses a way to manage leads, customer inquiries, and campaign outreach efficiently

KNOREX has introduced a white-label advertising solution for a fast-growing live commerce platform, supporting creators, sellers, and brands in connecting with real-time shoppers across social and streaming channels.

Native search advertising company, adMarketplace, has appointed of John Nitti as Global Chief Business Officer and Sam Cox as Chief Product Officer.

Innovation-led global brand storytelling agency, INVNT, announced the appointment of James Nicholas Kinney as its first Global Chief AI Officer

The Korean National Police Agency and Cheil have launched the VOICE WANTED campaign to address the sharp rise in phone scam crimes across South Korea, calling on the public to help by reporting recordings of scam callers’ voices.

Samsung has released its 2025 UK Christmas advert, directed by Ben Woolf, focusing on imagination as a form of everyday strength through the story of a young girl adapting to a family house move.

Founded in Michigan more than 30 years ago, 123NET operates an extensive fiber network serving businesses across multiple industries.

The move consolidates the group’s offering in the market and is designed to provide UK clients with integrated services backed by the flexibility of an independent network and the scale of an international agency group.

Correa will guide marketers through the growing influence of major AI players such as Google, Meta and Amazon on media distribution.

dentsu’s latest Global Ad Spend Forecasts suggest the industry is entering what it calls the Algorithmic Era, a period in which algorithms exert growing influence on how people discover, evaluate and engage with brands.

The move expands the group’s presence in the market and forms one of the country’s largest digital agencies.

Eventbrite, the global marketplace for live experiences, has entered into a definitive agreement to be acquired by technology firm Bending Spoons in an all-cash transaction valued at approximately $500 million.

The move signals a shift in the Group’s media approach, with a renewed emphasis on digital transformation ahead of a major global sporting year.