Comscore adds audio and social to campaign measurement platform

Comscore has expanded its cross-platform reporting suite with two new additions: streaming audio measurement and expanded social reporting with campaign-level metrics from Meta’s Facebook, Instagram, and Audience Network.

Both enhancements give advertisers a more complete view of campaign performance across today’s connected consumer life. Through the platform, advertisers can now plan, activate, and measure streaming audio and podcast campaigns alongside other digital and linear formats.

Adam Telian, Head of Media for integrated creative agency GYK: “We drive impact by reaching the right audiences at the right time, no matter where consumers choose to engage, and Comscore’s CCR helps us confidently deliver on our objectives for our clients."

Comscore’s expanded social reporting enables advertisers to understand deduplicated reach and performance across Facebook and Instagram in alignment with TV, CTV, and digital channels.

Steve Bagdasarian, Chief Commercial Officer at Comscore: “Advertisers can’t afford to measure channels in silos. By expanding CCR with streaming audio and Meta, Comscore is giving brands the clarity they need to see true cross-platform performance. From podcasts to Instagram, CCR helps advertisers plan smarter, optimize cross-publishers budget allocation, and across screens and streams where consumers spend their time.”

Additionally, as part of Comscore’s broader effort to simplify its product positioning, Comscore Campaign Ratings (CCR) has been renamed to Cross-Platform Campaign Results (CCR). The new name more clearly reflects what makes Comscore's vision of helping advertisers validate impact and optimize spend in an increasingly fragmented marketplace by providing a single, deduplicated view of campaign performance across TV, CTV, digital, social, and audio.

Cross-Platform Campaign Results gives advertisers the unified insights that they need to measure audiences, validate performance, and drive stronger business outcomes as consumer attention continues to shift across platforms and formats.

www.comscore.com

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