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A while ago, Erwin Fisser wrote his column here: "What's so bad about a little greenwashing?". That triggered me to write this column: "What's so bad about a little pinkwashing?".

Yahoo Advertising has announced strategic partnerships with FreeWheel, Magnite for its streaming ad server SpringServe, and Publica by IAS, to enable direct server-to-server connections with direct-to-publisher offering Yahoo Backstage.

C360 will offer custom marketing integrations including audio opportunities on the Cineverse Podcast Network, display, social, experiential in-person events, and connected TV (CTV) advertising on the company's owned and operated free, ad-supported streaming television (FAST) channels.

Additionally, Gracenote has tapped Magnite the largest independent omnichannel sell-side advertising company, as the first SSP to support and scale these new CTV categories.

The key services of Influence Shield range from risk assessment, enhanced vetting and risk categorisation to rapid response activation and Influencer management.

In my PhD research  Marketing the Rainbow I look at the question "Does the Gay Consumer actually exist?" .

In my PhD research Marketing the Rainbow I look at the question "Does the Gay Consumer actually exist?". I recently wrote a column about it here and to further outline the framework here is part 2: Alphabet Soup.

Marketing. It is not an action, but a process. There are many definitions, each highlighting a different aspect of it.

The use of the object detection technology enables Nielsen to offer comprehensive competitor analysis on logo usage, or any object featuring within an advert, for its clients.

Upending the myth of ‘go woke, go broke’, the study identifies that inclusive marketing is a significant opportunity to drive brand growth.

The outlook, which covers 11 revenue segments across 53 countries and territories, finds that global E&M revenues are projected to hit $3.4 trillion in 2028, growing at a 3.9% compound annual growth rat

Carter rejoins McCann Worldgroup after eight years away, during which time he served as the China CEO of J. Walter Thompson, then China CEO and Greater China CEO for Wunderman Thompson, before becoming President of VML.

The social technology platform will integrate its first-party data, video, and augmented reality (AR) inventory into VideoAmp’s cross-platform planning solution.

ArtBotAI’s intelligent content orchestration platform, leveraging Gen AI models powered by Omni, assembles clients’ digital assets, to create and deliver high-quality personalized experiences.

Microsoft Advertising also intends to work with Criteo as its preferred onsite media partner, extending Criteo's monetization technology to Microsoft Advertising's retailer clients, creating an even more unified retail media ecosystem.

The new framework has been supported by a collection of the world’s largest advertisers, as well as the world’s 6 largest advertising holding companies, major media owners, tech companies and trade bodies, many of whom have contributed to its development.

New forecasts from Omdia predict a continuous rise in global retail-music sales, with growth this year marking the tenth consecutive annual increase.

COOL Media has announced the appointment of John Riemenschneider as Director of US Advertiser Sales.

The study surveyed brands and agencies across Singapore, Japan and South Korea to discover to discover their mobile and in-game ad buying preferences and challenges, as well as plans for 2024.

Aleph Group, a global player in connecting leading global digital media platforms with advertisers and consumers in primarily emerging markets, announced the completion of its acquisition of Entravision Global Partners (EGP), the digital commercial partnership business unit of Entravision Communications Corporation.

Stagwell, the challenger network built to transform marketing, is partnering with connected TV (CTV) advertising player MNTN to broaden the market of performance advertising for brands.