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The alliance will help scale expertise among agency teams and brands in leveraging Roblox as a new media channel.

Reporting to Yusuke Kasahara, dentsu’s APAC chief business officer, Dan will be responsible for spearheading dentsu’s gaming strategy, further enhancing the company's commitment to immersive digital experiences.

The partnership marks a significant expansion of Xsolla's capabilities. By integrating GameAnalytics directly into the Xsolla Backend Solution, developers can access powerful analytics and monetization tools in one seamless interface.

 Xbox, in collaboration with McCann London, have announced Xbox’s groundbreaking new 'Xbox Adaptive Joystick' via an empowering and impactful creative campaign 'This Is How We Do It'.

This strategic expansion into one of North America's most dynamic tech hubs underscores Xsolla's dedication to innovation and its mission to better serve the burgeoning gaming industry and developers in Quebec and across Canada.

 This partnership marks one of the most significant in Leicester City's history, with BC.GAME's branding set to prominently feature on the shirt-fronts of Leicester City's Men's First Team and adult replica shirts starting from the 2024/25 season.

KFC has unveiled its latest campaign, "The Original Gamechangers," created by TBWA\RAAD as part of the "Play KFC" platform in collaboration with the Saudi Esports Federation (SEF).

This innovative initiative, unprecedented in the gaming world for a car brand, enables players to add or change the original content of a game using mods.

Stagwell, the challenger network built to transform marketing, and Anzu, an advanced intrinsic in-game advertising platform, have announced a strategic partnership designed to help brands capitalize on the fast-growing gaming market.

Gaming Innovation Group (GiG), a pioneer in digital marketing and media within the online gaming sector, has signed a head-of-terms agreement to acquire Titan, a premier supplier of SEO and content services.

The first global Labs will be opening in London, Amsterdam, Warsaw, Mumbai and Bengaluru, with further international Labs planned for 2025.

The partnership will allow more brands to seamlessly reach Roblox’s global community of over 71 million daily active users, nearly half of them representing the highly coveted Gen Z demographic, while Roblox will gain scaled access to premium brand advertising demand.

The platform, named Vegas Generation, was created to help parents, guardians, caregivers, and educators promote a more healthy, responsible approach to children’s online gaming activity.

Interactive Advertising Bureau, IAB, has released guidelines and best practices for games advertising to further enable advertisers to tap into the power of this channel.

The report also reveals that, while retention is a difficult challenge, video advertising is the most effective way to engage and re-engage with lapsed app users.

Sharp Alpha Advisors has announced the closing of Sharp Alpha Fund II, an oversubscribed $25 million venture capital fund investing in early-stage sports, gaming, and entertainment startups.

With the brand purpose of breaking free from traditional gaming constraints, Guardians del Dorado democratizes access to digital entertainment. Leveraging WhatsApp as its platform, the game transcends socioeconomic barriers, reaching a diverse audience.

For a long time gaming has mostly been about playing, but that is no longer the case. Nowadays, creation has also become an integral part of the gaming world.

Xsolla, a global video game commerce company, has announced that they are launching a partnership with YouAppi, the mobile marketing platform for global brands wanting to grow their business.

Digital Turbine, in collaboration with Qrious Insight, released a groundbreaking report series on social media advertising performance in light of the rising tide of mobile game playing.

 In-game advertising (IGA) will thrive due to partnerships between publishers and advertisers, reaching diverse demographics and geographies.