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Ogilvy Canada appoints Christopher Andrews as CEO
Andrews joins Ogilvy from BBDO Canada, where he served as President and CEO, bringing a wealth of experience and a proven track record of success in the industry.
Instacart and Roku expand advertising partnership with new shoppable formats and targeting
With interactive ad formats, enhanced targeting capabilities, and closed-loop measurement, these brands can now get more from their advertising efforts
Amazon Ads launches new AI tools for advertisers
By building a suite of self-service, AI-powered tools, Amazon Ads is enabling brands of all sizes to create engaging content across media types and eliminating boundaries across ad formats.
World Out of Home Organization adds 14 new members
Eight of the new members are national or international media owners, four are OOH service providers/suppliers and two are national media agencies.
Nielsen launches deduplicated YouTube CTV campaign measurement in India
Nielsen, a global player in audience measurement, data and analytics, has today announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in India.
[Marketing Week] Bob Koigi: How marketing and communication strategies are revolutionizing healthcare experiences
In an era where healthcare is rapidly evolving, communication, marketing, and advertising companies are increasingly stepping into the healthcare arena.
DDB Sydney unveils sustainability drive
DDB Group Sydney has announced its new sustainability initiative - a unique partnership with the international #ChangeTheBrief Alliance; the first of its kind for an agency in the Southern Hemisphere.
South Carolina Department of Tourism reappoints 9Rooftops as marketing and advertising agency of record
9Rooftops was first selected as SCPRT’s AOR in 2013 to support the agency’s efforts to foster sustainable tourism and economic development, while effectively marketing the state to increase visitation and improve the quality of life for all South Carolinians.
GroupM surpasses pledge to double annual media spend in women’s sports advertising
Since the formation of the agency’s dedicated women’s sports marketplace earlier this year, more than 20 brands across GroupM’s portfolio have expanded their investment strategies to prioritize and monetize women’s sports.
DIRECTV Advertising partners with FourthWall to revolutionize cross-screen, data-driven targeting with precision
DIRECTV's nationwide scale and deterministic audience is a strong foundation to power insights for marketers of any size across all U.S. markets.
Clear Channel Outdoor announces termination of agreement to sell its business in Spain to JCDecaux subsidiary following regulatory review
Clear Channel Outdoor announced that a subsidiary of JCDecaux SE, has terminated the agreement to acquire the company's business in Spain.
Advertising marketplace Infolinks appoints Jonathan Slavin as Chief Business Officer
Infolinks Media (Infolinks), an advertising marketplace for effective and sustainable curation of proprietary ad placements, has appointed advertising veteran Jonathan Slavin as the new Chief Business Officer
[Marketing Week] Bob Koigi: Why brands can no longer afford to ignore gaming
Gaming continues to enjoy meteoric rise with significant growth and cultural impact, positioning it as a crucial space for brands to engage with their audiences.
Nielsen launches deduplicated YouTube CTV campaign measurement in Thailand
Following the February announcement of the expansion of Nielsen’s measurement of YouTube ads into 13 global markets, the launch in Thailand means it will now measure YouTube ad inventory across three screens – computer, mobile, and CTV.
[Interview] Harshil Karia, founder, Schbang
Harshil Karia, the founder of Schbang had a conversation with Marketing Report about what the acquisition and entry into the European market means for the agency.
WPP announces leadership transition at AKQA
WPP has announced that 30 years after founding AKQA, Ajaz Ahmed has resigned as CEO of AKQA Group.
Global Out of Home spend hits $41.9 billion, report
The 2024 survey was completed by 109 members, covering 85 unique territories – collectively representing 95% of global GDP and 78% of global population.
[Marketing Week] Bob Koigi: Food industry brands are driving creativity with innovative campaigns
In an era defined by rapid technological advancements and changing consumer preferences, the food industry is witnessing a rebirth of creativity in marketing strategies.
Entrepreneurs Griffin Haddrill and Gabby Gamad launch full-service digital marketing startup LV8
Griffin Haddrill, former Founder of influencer marketing agency VRTCL, and business partner Gabby Gamad, announced the launch of new full-service digital marketing agency LV8, specializing in unique social media strategies and digital marketing.
The One Club and WPP launch second year of ONE School UK for Black creatives
ONE School launched in the US in 2020 and in the UK in 2022 as a free alternative to ad schools to provide new career opportunities for creative Black individuals, and help make agency and brand creative departments more diverse.
Instagram introduces ad campaign for its new teen accounts
Meta is releasing a new advertising campaign to raise awareness of its recent launch of Teen Accounts on Instagram.
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