Advertising marketplace Infolinks appoints Jonathan Slavin as Chief Business Officer

Infolinks Media (Infolinks), an advertising marketplace for effective and sustainable curation of proprietary ad placements, has appointed advertising veteran Jonathan Slavin as the new Chief Business Officer. Slavin's appointment reflects Infolinks' commitment to providing its demand-side partners with the most predictable way to increase their return on ad spend (ROAS) across Infolinks' exclusive network of 25,000+ premium display, video and connected television (CTV) publishing partners.

Slavin is the founder of JTG Ventures, a growth and revenue accelerator consultancy, and previously held key leadership positions at top media firms, including Digital Remedy (formerly CPXi), News Corp, and The Washington Post Companies. In each instance, he helped the companies develop and drive the adoption of their advertiser offerings. For three years prior to assuming the role of Chief Business Officer at Infolinks, Slavin was an advisor to the company. During that period, he focused on priming its marketplace to deliver on Infolinks' advertising partners' primary goals and requirements. Moving forward, he takes full responsibility for the growth and outcomes Infolinks promises those partners.

Bob Regular, CEO, Infolinks: "Jonathan's appointment is a big win for the Infolinks team and our advertisers. As our partners know, he understands their needs like nobody else and has primed our marketplace to ensure they have what they need to predictably place the most powerful advertisements possible today."

Since Regular, a former editor and publisher, active investor, and serial marketing technology company CEO, took the helm of Infolinks in 2018, the company has expanded its leadership and offerings, made several strategic acquisitions, and grown into one of the most successful in its sector.

Infolinks' direct relationships with its publishing partners give it the unique access to auction, place and activate its proprietary advertising units in the right contexts at the right time based on the audience and behavioral signals proven to drive the strongest performance. This provides Infolinks' advertising partners with unrivaled transparency and return. Infolinks' unique position in the marketplace and impressive partnerships with publishers and advertisers are what attracted Slavin's interest in the company.

Upon his appointment, Slavin said: "Infolinks understands that advertisers are responsible for driving superior brand and performance outcomes and is focused on serving that objective, full stop. The team also knows that advertisers do not want to re-architect everything they do to win. That is why the Infolinks marketplace is so easy to access through our advertising partners' DSPs of choice, as well as through self-service and managed service options. Stay tuned for more on that front. I'm overjoyed to join Infolinks right now. The company hasn't just tamed the open web – it's become a go-to marketplace beyond the walled gardens where advertisers can safely and efficiently execute programmatic buying at scale and with full confidence. You can't beat that!"

www.infolinks.com

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