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Global children's entertainment firm Spin Master launches marketing campaign to inspire problem solvers
A symbol of problem solving, intelligence, creativity and perseverance, the Rubik's Cube will be celebrated with a multifaceted, year-long marketing campaign themed 'Make Your Move', to inspire the next generation of problem solvers.
Publicis unveils AI strategy to lead group into its second century
After significantly outperforming its industry for the fourth year in a row, with organic growth of +6.3% in 2023, Publicis Groupe has set out its strategy to become the industry’s first AI-powered Intelligent System.
Choice Hotels launches multichannel marketing campaign highlighting its diverse portfolio of brands
The largest in Choice Hotels' history, the campaign stars actor and writer Keegan-Michael Key in national TV and streaming TV ads and social media content.
Experience marketing agency Momentum Worldwide secures sponsorship partnership between Chevrolet and Major League Soccer in Canada
The agreement marks a significant milestone in the league’s history, as this is the first time a single brand has secured an exclusive auto-category partnership across the entire Canadian MLS footprint.
Interpublic Group Names Lisa De Bonis CEO of creative consultancy Huge
She succeeds Mat Baxter, who had served in the role since 2021 and led Huge’s structural reorganization, productization model and nascent investments in AI.
Dentsu extends partnership with AWS to scale GenAI innovation for brands
Dentsu’s AI strategy, to provide safe and pervasive use of tools across the global business for the development of both client-ready products and operational innovations, is already yielding impactful results.
iO appoints Marco Merola as Managing Director on Campus Herentals
He started as an intern at iO in 2017 and grew to become Service Line Director Marketing.
PMG acquires UK-based digital marketing agency RocketMill
The combined strengths of PMG and RocketMill will bring forth a people-first, customer-centric performance marketing company that is laser-focused on driving accountable business impact for customers.
From Amsterdam (Blauw Gras) to Rotterdam, Dan Verhoeven is the new Creative Director Somention
Verhoeven brings 15 years of expertise and together with ECD Vivian Kowalski will further shape Somention's social frontrunner position.
UK marketing budgets revised up to strongest levels in almost a decade
The latest results indicate that despite the intensely challenging backdrop for UK businesses, many companies opted to remain proactive in the market, instead of withdrawing into cost-saving mode.
M&C Saatchi Performance announces global appointments to drive growth
These promotions are aimed at strengthening M&C Saatchi Performance's position as a leader in the performance marketing industry.
Global communications firm Edelman appoints Kirsty Graham CEO of US operations
Graham, currently Global President of Edelman’s Practices and Sectors, will oversee the firm’s largest region comprised of nearly 2,500 people in 12 offices.
Nielsen, RDA and Eyeota ink deal to grow ad reach, marketing analytics and campaign performance in Australia
This alliance means agencies and advertisers can now seamlessly integrate more than 500 CMV audience segments across 16 different verticals.
TV OS maker ZEASN appoints Mike Duin as VP Global Marketing and Communications
With over 20 years of experience in international leadership roles, Duin joins ZEASN to scale the marketing & communications function and build out ZEASN's profile globally. As part of his role, Duin will join ZEASN's Global Strategy Committee.
Entravision and Snap Inc. enter into a strategic sales partnership in APAC
Snapchat continues to grow its community and business operations across Asia-Pacific and this strategic partnership with Entravision will enable brands in these new markets to engage with Snapchatters around the world.
DDB North America hires Micheline Grace Lewis as Chief People Officer
The addition of Lewis amplifies the network's vision of nurturing talent, strengthening learning and development, and promoting an inclusive culture through regular communications, and innovative HR and DEI&B initiatives.
Omnicom announces closing of acquisition of Flywheel
Omnicom has announced it has closed the previously announced acquisition of Flywheel Digital, the digital commerce business of Ascential.
Edelman appoints Taj Reid U.S. Chief Creative Officer
Edelman is announcing new, key appointments within its creative leadership team, reinforcing the firm’s commitment to creative that is culturally salient and inspires action.
Accenture to acquire Jixie’s digital marketing platform and business
Headquartered in Singapore with a focus on servicing clients in Indonesia, Jixie offers a comprehensive suite of monetization and marketing growth tools.
[Free Webinar] Accelerating FX Success: Expansion Strategies for Marketing Agencies in Eastern, Western Africa
This event is tailored for marketing executives and CFOs looking to gain actionable insights into international expansion, building a global clientele and establishing strong online presence.
[Column] Michiel Frackers: My Christmas request is: help invest in a sustainable solution
We are just before Christmas 2023 and this could be the time for a flashy annual review or an exciting look ahead to 2024. But there is something that we cannot ignore and that urgently deserves our attention.
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