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Olyns, an innovative AI-powered recycling solution and retail media network, has announced its partnership with Screenverse, Inc., a leading ad management company that specializes in maximizing revenue for digital screen owners.

The partnership will allow more brands to seamlessly reach Roblox’s global community of over 71 million daily active users, nearly half of them representing the highly coveted Gen Z demographic, while Roblox will gain scaled access to premium brand advertising demand.

Toyota's new marketing campaign, "It's a Vibe," highlights the all-new 2025 Camry's hybrid powertrain, enhanced safety features, connected technology and features that guarantee to make daily journeys extraordinary.

Advertising spend is forecast to grow by 5.0% globally in 2024, according to the latest dentsu Global Ad Spend Forecasts, a mid-year update examining major shifts in ad spend by geography and by media channel across 56 markets.

The report also reveals that, while retention is a difficult challenge, video advertising is the most effective way to engage and re-engage with lapsed app users.

With this enhancement, IAS now provides advertisers the first solution that can measure and optimize against both MFA and Ad Clutter sites to drive maximum efficacy across the programmatic buying process.

The partnership aims to make CPG advertisers' media buys more data-driven on The Trade Desk by enabling them to reach purchase-minded audiences based on Instacart's consumer behavior and product purchase data.

Mars will be one of the first brands to activate Instacart’s retail media data with PubMatic via deal ID for CTV and premium video campaigns to enhance their advertising ROI.

This collaboration marks a significant milestone in leveraging China's position as the largest DOOH market in the world, with a projected market of $5.2B in 2024.

The Polish Organization of Advertisers (Polska Organizacja Reklamodawców - POR) has been officially launched in November with the support of WFA, creating a new and powerful voice for the interests of brand marketers in Poland and central Europe.

Digital is also expected to follow an upward trajectory to reach $442.6 billion in 2024, representing 58.8% of global advertising spend.

 Now for the first time, brands, agencies, omnichannel DSPs and media owners - both in the country and globally - can access the Hivestack platform and suite of solutions to plan, activate, measure and drive revenue from programmatic DOOH campaigns in Sweden.

Hivestack Curate provides a unique opportunity that puts buyers in the driver's seat to create tailored, transparent, customized deals.

High penetration of digital advertising is notably driving the programmatic advertising spending market.

Bid shading, a pervasive optimization practice used in programmatic advertising, is likely leading to $6.6 billion in wasted advertising spend each year.

As part of this announcement, Grupo Expansión’s impressive network of DOOH screens in multiple environments such as Roadside, Airports and Shopping Malls will be integrated into the Hivestack SSP.

adPlanet Retail Media Group, the largest grocery and retail digital out-of-home (DOOH) network, has announced its partnership with Vengo™, the place-based media technology platform.

Hivestack, the independent programmatic digital out of home (DOOH) ad tech company has grown its presence in Thailand through a new DOOH partnership with local media owner specializing in elevator screens, Up Media.

Since Elon Musk acquired Twitter last year and rebranded it to X, the company has seen its ad revenues fall.

StackAdapt, the self-serve programmatic advertising platform, has announced a new self-serve, in-platform B2B solution for ABM Targeting and Measurement.

StackAdapt, the self-serve programmatic advertising platform, has announced a partnership with Place Exchange, a supply-side platform (SSP) for programmatic out-of-home (OOH) media to provide its users access to Place Exchange’s unmatched supply of global digital OOH (DOOH) inventory.