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Simpli.fi's new offering enables advertisers to quickly scale their addressable, contextual, and third-party audiences using cookieless solutions, powered by Intent IQ, to extend targeting capabilities.

Combining SoundCloud’s extensive reach and engaged user base with PubMatic’s advanced advertising solutions, the partnership creates a powerful platform for advertisers to connect with audiences on a global scale.

With the inclusion of recent, behaviorally-based signals, brand partners can now expand reach to actively engaged audiences, at scale, during activatable moments in the health journey.

In the US, $8.9 billion was spent on political advertising during the 2022 midterm elections. AdImpact estimates that the 2024 political cycle will see that number increase to $10.2 billion, with a quarter of that spend going to digital and CTV.

As the programmatic ecosystem prepares for the deprecation of the third-party cookie, the proportion of campaigns run via CTV across Europe is set to increase substantially while brands and agencies alike lean more into curated media buys.

Notably, 54% of advertisers now allocate over 41% of their digital campaigns to programmatic investment, marking a significant increase from the previous year.

The outlook, which covers 11 revenue segments across 53 countries and territories, finds that global E&M revenues are projected to hit $3.4 trillion in 2028, growing at a 3.9% compound annual growth rat

Lunazul Tequila, the approachable, premium tequila brand made with hand-harvested 100% blue weber agave has launched a new advertising campaign today titled "Look to Luna."

The study surveyed brands and agencies across Singapore, Japan and South Korea to discover to discover their mobile and in-game ad buying preferences and challenges, as well as plans for 2024.

Olyns, an innovative AI-powered recycling solution and retail media network, has announced its partnership with Screenverse, Inc., a leading ad management company that specializes in maximizing revenue for digital screen owners.

The partnership will allow more brands to seamlessly reach Roblox’s global community of over 71 million daily active users, nearly half of them representing the highly coveted Gen Z demographic, while Roblox will gain scaled access to premium brand advertising demand.

Toyota's new marketing campaign, "It's a Vibe," highlights the all-new 2025 Camry's hybrid powertrain, enhanced safety features, connected technology and features that guarantee to make daily journeys extraordinary.

Advertising spend is forecast to grow by 5.0% globally in 2024, according to the latest dentsu Global Ad Spend Forecasts, a mid-year update examining major shifts in ad spend by geography and by media channel across 56 markets.

The report also reveals that, while retention is a difficult challenge, video advertising is the most effective way to engage and re-engage with lapsed app users.

With this enhancement, IAS now provides advertisers the first solution that can measure and optimize against both MFA and Ad Clutter sites to drive maximum efficacy across the programmatic buying process.

The partnership aims to make CPG advertisers' media buys more data-driven on The Trade Desk by enabling them to reach purchase-minded audiences based on Instacart's consumer behavior and product purchase data.

Mars will be one of the first brands to activate Instacart’s retail media data with PubMatic via deal ID for CTV and premium video campaigns to enhance their advertising ROI.

This collaboration marks a significant milestone in leveraging China's position as the largest DOOH market in the world, with a projected market of $5.2B in 2024.

The Polish Organization of Advertisers (Polska Organizacja Reklamodawców - POR) has been officially launched in November with the support of WFA, creating a new and powerful voice for the interests of brand marketers in Poland and central Europe.

Digital is also expected to follow an upward trajectory to reach $442.6 billion in 2024, representing 58.8% of global advertising spend.

 Now for the first time, brands, agencies, omnichannel DSPs and media owners - both in the country and globally - can access the Hivestack platform and suite of solutions to plan, activate, measure and drive revenue from programmatic DOOH campaigns in Sweden.