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The findings show that 87 percent of respondents expect revenue growth in 2026, while 73 percent anticipate an increase in marketing budgets.

The move is part of the brand’s largest transformation in its 70-year history, shifting from a functional everyday range to a lifestyle-focused line that delivers aspirational end looks.

The integrated campaign has been created by VCCP, John Frieda’s global creative agency of record, and signals a repositioning focused on confidence rather than technical product claims.

The appointment marks a significant moment for the sixty-year-old company as it develops a unified creative platform for international markets.

The structure is designed to streamline collaboration with luxury partners and support cross-category initiatives.

Hundreds of animated butterflies appeared to fly out of more than 150 digital screens on the Transport for London network, forming one of the city’s most expansive 3D executions to date.

The score indicates strong long-term brand-building potential based on viewers’ emotional responses.

DEPT was responsible for influencer marketing, including the development of the event concept, and curated twelve of Germany’s trendiest fashion influencers as well as creators from France and Belgium.

The initiative celebrates Zalando’s partnership with the men’s, women’s, and U21 national teams, positioning the online platform at the intersection of fashion, identity, and sports culture.

The campaign highlights the excitement of preparing for the holidays, from decorating the tree to welcoming loved ones home.

Developed and planned through Precis, the three-week initiative runs across the Netherlands, the United Kingdom, and Germany.

The partnership will focus on enhancing the brand’s visibility and engagement across social platforms, positioning it as a leading reference for professional hair expertise, innovation and inspiration.

The brand is expanding its body care portfolio with refined liquid formats that combine sophisticated fragrances, luxurious ingredients and sensorial textures inspired by the skinification trend.

Created in partnership with creative agency L&C, the activation transforms everyday self-care into an intimate and playful public moment.

Sainsbury’s clothing brand Tu has unveiled the second phase of its Autumn/Winter 2025 campaign with an immersive digital installation at Outernet London.

The new platform has been designed as a seamless, customer-first hub that strengthens loyalty and deepens engagement with modern beauty consumers.

The agreement marks the first time H&M has consolidated its media operations under a single agency across these East Asian markets.

The campaign spotlights WNBA player Bridget Carleton, whose resilience and authenticity reflect the values behind the initiative.

NikeSKIMS introduces a “system of dress” offering over 10,000 possible outfit combinations. The range features foundational bras and leggings through to seasonal statement pieces, all shaped by a focus on performance, style and comfort.

The launch is supported by a campaign from filmmaker and photographer Jordan Hemingway, who is known for his raw visual style.

The project is a collaboration with The Skill Mill, a social enterprise providing employment for young ex-offenders.