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Google has announced that by the end of the third quarter of 2024, Third-Party cookies will be phased out, removing a crucial source of data for marketers and advertisers.

 The Landscape, for the first time, outlines the synergies between the AI and MarTech sectors, offering a visionary perspective on the future evolution of MarTech.

By combining Google's deep expertise in data analytics, generative AI (gen AI) technology and cyber security with WPP's end-to-end marketing capabilities, global creative scale and understanding of its clients’ brands, this partnership seeks to drive a step-change in marketing efficiency and effectiveness.

The Toolkit features Smart Ingest, an Iterable-native feature co-developed with Hightouch that directly connects to leading cloud data platforms and enables marketers to bring all of their valuable customer data into Iterable.

The change of control further accelerates Ansira's work driving sales and revenue for clients with a distributed ecosystem.

S4Capital's operating brand Media.Monks, a digital-first, data-led advertising and marketing services company, has launched Persona.Flow, a professional managed service that gives brand marketers the ability to talk to their data.

Lidl can rely on the expertise in digital strategy, innovation, and marketing that iO has gained working with their previous clients in retail.

Lately, the focus has shifted towards the art and science of transcending traditional content strategies with NFC and NFT technologies. 

 The acquisition will strengthen the marketing transformation capabilities of Accenture Song—the firm’s tech-powered creative group—and add significant depth to its offerings in Australia.

As the pressure mounts for CMOs to connect the dots between their investments, sales, revenue, and profits, 91% of respondents say CMOs have a meaningful impact on the pipeline of future revenue.

Six of World Federation of Advertisers’ strategic partners share their global marketing predictions for 2024.

Havas has announced the acquisition of UK-based award-winning, global B2B marketing agency Ledger Bennett, enhancing its capabilities in the high growth B2B space both in the UK and internationally.

The strategic investment is part of WPP’s ongoing targeted M&A strategy which focuses on the key growth areas of commerce, experience and technology.

With Activate, buyers are able to execute direct deals across PubMatic’s premium video inventory via a single layer of technology, enabling the seamless transition of their direct business for better visibility and stronger campaign performance.

The combined strengths of PMG and RocketMill will bring forth a people-first, customer-centric performance marketing company that is laser-focused on driving accountable business impact for customers.

Monks.Flow offers intelligent solutions for marketing activities packed with pre-tested pipelines that automate processes and connect talent trained in AI, the latest AI tools, enterprise software, and microservices into efficient, automated workflows.

Headquartered in Singapore with a focus on servicing clients in Indonesia, Jixie offers a comprehensive suite of monetization and marketing growth tools.

This event is tailored for marketing executives and CFOs looking to gain actionable insights into international expansion, building a global clientele and establishing strong online presence.

We are just before Christmas 2023 and this could be the time for a flashy annual review or an exciting look ahead to 2024. But there is something that we cannot ignore and that urgently deserves our attention.

EProfessional will retain its independent branding and join the organization under Havas Media Network.

60% of viewers plan to stream at least one awards show in 2023, with 89% of viewers planning to spend the same or more time watching awards shows compared to 2022.