Marketing Report
Private equity firm Truelink Capital acquires marketing firm Ansira news

Private equity firm Truelink Capital acquires marketing firm Ansira

Truelink Capital has announced its acquisition of Ansira Partners, Inc. an independent global marketing services and solutions company with proprietary channel, website, and advertising technology platforms. The change of control further accelerates Ansira's work driving sales and revenue for clients with a distributed ecosystem.

Andy Arnold, President, Ansira:  "Ansira is a multifaceted company that is services-led and technology-powered. Truelink is a trusted partner with a proven track record, and this acquisition by Truelink provides the opportunity for us to grow, innovate, and refine our operations while continuing to deliver cutting-edge marketing solutions. Their partnership with Ansira provides further validation of our work and our impressive roster of clients, many with long-standing tenure."

Ansira supports clients with multiple solutions including Channel Partner Marketing, Local Websites & Marketing, Media & Ad Technology, and CRM & Loyalty. Ansira has been recognized by leading industry analyst firms in multiple reports and pieces of research covering the marketing technology and services landscape.

Luke Myers, Co-Founder and Managing Partner, Truelink: "Ansira's technology, differentiating services, and talented team provide marketing solutions for some of the biggest brands in the world, giving the company a solid foundation for organic growth, as well as future strategic acquisitions.”

This transaction marks the fourth acquisition for Truelink, which was launched in 2022 by Todd Golditch and Myers to target companies in the industrials and tech-enabled services sectors. The firm's senior team brings decades of experience to their portfolio company partners, an extensive history of creating value together and well-established strategies to improve processes, fuel growth and enhance earnings.

Global Investment Bank, Canaccord Genuity LLC, served as the exclusive financial advisor to Ansira for the transaction and Ropes & Gray LLP served as legal advisors.