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Ilex will be supporting Hayo's long-term growth with a comprehensive suite of marketing and communications services including brand development, messaging, borderless PR, content strategy, and sales enablement.

Vodacom South Africa has announced that Ogilvy South Africa has been appointed as the Integrated lead agency to deliver integrated through-the-line marketing services, with effect 1 August 2024.  

As Keelings enter a new phase of growth across its Irish, UK and European markets, this collaboration signifies an exciting chapter in the company’s marketing journey, with investment aimed at engaging consumers and driving awareness of their brand and values. 

Retail media is experiencing exponential growth, with many retailers creating their own networks as an added revenue channel and brands increasing spending due to strong opportunities and ROI. 

The new creative celebrates life's adventures through the lens of truck and off-road vehicle owners, featuring DIYers, families and mountain bikers who bring their truck to life in pursuit of their favorite pastimes.

Toyota's new marketing campaign, "It's a Vibe," highlights the all-new 2025 Camry's hybrid powertrain, enhanced safety features, connected technology and features that guarantee to make daily journeys extraordinary.

Launching in over 100 markets around the world, the new campaign is the latest work inspired by the brand's core creative idea that 'there's more of you in you.'

In a transformative move to make advanced marketing expertise accessible to businesses of all sizes, Marketeam.ai, an innovative GenAI startup, has announced the release of the world's first Large Language Model (LLM) tailored specifically for the marketing domain.

To spur the next era of beauty, L'Oréal has launched the Big Bang Beauty Tech Innovation Program in the South Asia Pacific, Middle East and North Africa (SAPMENA) region, including India.

The integrated solution offered by Havas Media Network and Noise Digital which delivers premier excellence in data-driven performance marketing, strategy and advanced analytics were crucial factors in the partnership.

Finn will drive a comprehensive public relations and thought leadership strategy with World Shoe to create a new space in the global retail market.

Abd Rabbo will oversee Omnicom’s agencies in the country, focusing on talent, cross agency collaboration, and innovation to drive growth in the Middle East.

YouGov, the international online research data and analytics technology group, and Havas have announced the expansion of their data partnership, which powers Havas’ client insights.

The campaign titled "Under a Different Light" – "Un nuevo punto de vista" – encourages Hispanic consumers to embrace a unique perspective on both the journey and life itself through the lens of the all-new Santa Fe.

I am still at the beginning of my marketing career, to be honest, I am still studying.

In this new capacity, Laurent will play a crucial role in supporting the needs of the organization by consolidating and standardizing its tech platforms to enhance the monitoring and flow of information.

In this new role, Wes will oversee and shape the creative output for several of the office’s key regional and global clients.

The campaign will feature a 60-second and two 30-second broadcast hero spots that launched in mid-May and will continue running throughout the summer in placements during key events including the Olympics, MLB games and the NBA playoffs.

Powered by AI, WPP Open delivers world-leading capabilities across the marketing process including creative, media, production and commerce, offering a range of outputs and tools tailored to the specific needs of WPP’s diverse client base.

The partnership aims to weave the Foundation’s expertise in circularity into the thinking and consultancy offered by the Sustainable Transformation Practice.

Behavio, a player in behavioral brand measurement technology, has secured €2.25 million in late-seed funding from Amsterdam-based Airbridge Equity Partners.