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Valley Bank appoints Doner as creative and media agency of record
Valley Bank, a regional bank headquartered in Morristown, New Jersey, has announced it has named Doner as its strategic and creative agency of record, with Doner Media leading media buying and planning across platforms, following a competitive review.
SocialChain named Primark’s new global social media partner
SocialChain will work closely with Primark’s in-house team to shape the brand’s global social media strategy, community management and reactive content creation.
Guinness World Records taps Brave Bison to lead global social media growth
The partnership will see Brave Bison work closely with the GWR team to scale the brand’s global digital footprint and unlock new commercial opportunities.
Talon appoints Jérémie Golfidis as Client Service Director for Belgium and Luxembourg
Golfidis joins Talon Belgium & Luxembourg from WPP, where he served as Planning Team Lead, leading high-performing teams and delivering OOH strategies for major clients.
Creative agency Yes& names Zihla Salinas as CEO
She has earned this new position for her exceptional operational leadership and ongoing success with growth across the agency in such areas as new business development, strategic mergers and acquisitions, and creative and talent development.
[Marketing Week] Bob Koigi: Global giants double down on AI to drive the future of business
In the last few weeks, major players in marketing, consulting, creative, advertising and technology have announced solutions and partnerships that points to how they are investing heavily in AI to transform how they serve clients and enhance internal workflows.
SumUp appoints Mother Berlin to drive Pan-European brand campaign
SumUp is a global FinTech company, best known for its payment terminals. The brand now offers a comprehensive ecosystem of financial solutions to more than 4 million merchants worldwide.
TBA Outdoors named creative lead for Raymarine and FLIR Marine campaigns
The scope of work spans creative campaign development and production.
5WPR named agency of record for pet nutrition brand PetAg
As part of its collaboration with PetAg, 5WPR will provide ongoing media outreach throughout the year that highlights the brand's full product lineup.
Joint wins Leeds Building Society creative account
Joint’s remit also includes building on the recently launched “It’s better to belong” platform, across touchpoints.
Havaianas appoints GUT as global creative agency of record
The brand’s home market of Brazil and other select markets will continue to be supported by local agency partners.
Bang & Olufsen appoints The Or agency for global centenary campaign
The Or will lead a specialist team from across the Mother Family to develop a global brand campaign to mark Bang & Olufsen’s centenary and is the brand’s most ambitious to date.
Findmypast appoints Beyond for media planning and buying
Beyond has been appointed to drive customer acquisition by improving media efficiency, enhancing use of data, and by adopting challenger brand behaviours in media.
Omnicom–Interpublic merger advances as FTC concludes antitrust review
Omnicom, OMC, and Interpublic, IPG, have announced that the U.S. Federal Trade Commission (FTC) has concluded its antitrust review of Omnicom's proposed acquisition of Interpublic and reached agreement with Omnicom and IPG on a mutually acceptable consent order.
FINN Partners appointed PR agency for Fleurop-Interflora Global Flower Services
FINN Partners will build awareness around the environmental, social and governance credentials of the Interflora and Fleurop branded businesses around the world.
Serviceplan Group named independent network of the year at Cannes Lions 2025
This year’s wins underscore the Group’s strength in interdisciplinary and international collaboration, with award-winning work coming from Europe, Africa and the Americas.
[Marketing Week] Bob Koigi: The defining moments of Cannes Lions 2025
As the curtains come down on The Cannes Lions International Festival of Creativity 2025, one thing has been made clear. This was more than a celebration, it was a statement.
Havas Media renews global media partnership with Wolverine Worldwide
The partnership will continue to focus on driving strategic growth across Wolverine’s category-leading portfolio, including Merrell, Saucony, Sweaty Betty, and Wolverine.
BMW expands global marketing model with Serviceplan’s THE MARCOM ENGINE
To prepare for this task, Christian Schmitz, CEO of THE MARCOM ENGINE, is strengthening the management team.
Sappi Europe selects Bright8 as lead agency for PR in Europe
With this step, Sappi is opting for one powerful communication strategy for both product groups in the European market.
Cannes 2025: Karin Rödlix – Creativity and AI strengthen iO
This year, Cannes Lions is extra special for Karin Rödlix and her team: iO won two Silver Lions in the Film Craft category for work with Stendahls, New-land, and Volvo Cars.
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