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The Distribution is contemplated by Vivendi in the broader context of the potential separation of several entities from the Vivendi Group that are each expected to become independent, publicly listed companies operating separately from Vivendi.

Independent creative agency Five by Five has been appointed to help craft a fresh brand proposition for the Chartered Institute of Marketing, CIM.

Gaming continues to enjoy meteoric rise with significant growth and cultural impact, positioning it as a crucial space for brands to engage with their audiences.

The company has announced the launch of an additional stable of products and services to empower content creators and reshape the digital marketing landscape.

WPP has announced that 30 years after founding AKQA, Ajaz Ahmed has resigned as CEO of AKQA Group.

The broad scope covers brand, product strategy, creative and campaign development, customer experience, MarTech and digital.

In an era defined by rapid technological advancements and changing consumer preferences, the food industry is witnessing a rebirth of creativity in marketing strategies.

According to Ogilvy Africa, OBrio aggregates performance data into one actionable dashboard that offers the most comprehensive and customizable analytics available in the industry.

Griffin Haddrill, former Founder of influencer marketing agency VRTCL, and business partner Gabby Gamad, announced the launch of new full-service digital marketing agency LV8, specializing in unique social media strategies and digital marketing.

ONE School launched in the US in 2020 and in the UK in 2022 as a free alternative to ad schools to provide new career opportunities for creative Black individuals, and help make agency and brand creative departments more diverse.

World-renowned Scotch Whisky brand Johnnie Walker, has launched the limited-edition Johnnie Walker Blue Label Ice Chalet in collaboration with luxury skiwear and lifestyle brand, Perfect Moment.

Healthcare communications agency Havas Lynx, announced the launch of a new global healthcare influencer offering that leverages the power of influencers to drive health outcomes and behaviour change.

The rapid integration of AI across the media value chain has transformed how brands interact with consumers, marking the beginning of The Algorithmic Era, where real-world value creation moves beyond experimentation

Tildei, a pioneering conversational marketing platform, has emerged from stealth with $6 million in seed funding. The company aims to transform how brands interact with customers in social channels like Instagram and WhatsApp by leveraging artificial intelligence to enable personalized, intelligent conversations at scale.

Singulate, an early-stage generative AI marketing platform, has raised a $2.3 million pre-seed round of funding from angel investors and venture capital firms.

With competition to reach a versatile consumer base among brands reaching fever pitch marketers are burning the midnight oil to help brands stay a step ahead of their competitors.

In the UK and Ireland, the brand's debut is supported by a nearly $20 million integrated marketing campaign led by Leo Burnett spanning TV, Social, Radio, and OOH, with above-the-line activity supported by PR and experiential from Tin Man Communications.

Created with agency MRM, Save Big borrows the hard-hitting copy and design style of retail to tap into our fear of missing out (FOMO) and rouse the sense of urgency needed to recover wildlife, fight climate change and get our future back on track.

The move is part of OPMG’s strategic efforts to offer the industry’s most comprehensive end-to-end content solution, empowering marketers to accelerate workflows and deliver personalized experiences to their customers at speed and scale. 

Working in collaboration with Accenture and Publicis Groupe, the company’s new platform will enable faster, more efficient creation of personalized text, images and videos—helping the company’s brands stay a step ahead of rapidly changing consumer tastes and interests.

As Lenovo announced the drop of its new premium, innovative AI PC products, it’s launched a major marketing campaign to mark its position as an AI leader.