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DEPT names Lünenbürger-Reidenbach as SVP and head of DACH

22-01-2025 | 07:35:00
The German digital marketing pioneer will oversee a team of 450 specialists across technology and marketing services, focusing on delivering pioneering customer experiences, campaigns, and solutions that set standards for the next era of AI transformation.

Kantar Group announces sale of Kantar Media to investment firm H.I.G. Capital

21-01-2025 | 09:31:08
The contemplated deal will mark a new chapter for Kantar Media as it embarks on an exciting phase of growth and innovation, with a renewed focus on delivering cutting-edge insights to clients across the content and advertising landscapes.

Kellogg’s united cereal brands in Masterbrand marketing campaign

21-01-2025 | 08:53:00
Featuring comedian and social media icon Celeste Barber, famous for parodying influencers, the ‘for real’ campaign challenges unreal eating trends and misinformation perpetuated on social media.

[Marketing Week] Bob Koigi: What the latest M&A developments portend for the rest of the year

17-01-2025 | 09:26:00
This year has started with the advertising and marketing industries undergoing significant shifts, largely driven by mergers and acquisitions (M&As).

FINN Partners named agency marketing partner by Apex Fintech Solutions

17-01-2025 | 07:03:27
Apex chose FINN as a core marketing partner for its expertise in the financial services and technology sectors as well as FINN’s track record of bringing fintech products to market.

Paris Baguette to develop global sports marketing strategy for Tottenham Hotspur FC

15-01-2025 | 07:40:39
Paris Baguette expects to boost brand recognition in global markets including the U.K. and bolster communication with customers both domestically and internationally by virtue of this partnership.

Dékuple Group expands European presence with acquisition of Selmore and DotControl agencies

14-01-2025 | 10:37:17
This partnership further reinforces Dékuple’s commitment to becoming a leading player in communication and data marketing across Europe.

[Free Business Webinar, January 30] Multi-Currency Banking Solutions for African Marketing Agencies

11-01-2025 | 15:45:00
Organized by global fintech firm, VertoFX in collaboration with AI-fluence Inc.

[Marketing Week] Bob Koigi: Key trends and developments set to define 2025

10-01-2025 | 10:45:00
The marketing, advertising, creative, communications and media industries are on the verge of a crucial evolution in 2025 with technological advances, shifting consumer behaviors, and a new wave of creative experimentation redefining how brands will interact with audiences.

Full Contact wins creative accounts for Papa Gino’s and D’Angelo

10-01-2025 | 08:31:16
The agency officially began working with Papa Gino’s and D’Angelo earlier this year after being awarded the creative business without a review.

[Whitepaper] Data-driven AI revolution meets brand management

09-01-2025 | 08:08:33
Every year, the European Marketing Confederation (EMC) reveals the collective thoughts of the European marketing community.

FINN Partners selected as global agency of record by Fiserv Inc.

09-01-2025 | 05:45:23
Fiserv selected FINN as its communication partner to accelerate brand, marketing, and PR efforts under its new, unified creative banner, “Fiserv Moves More than Money.”

[Marketing Week] Bob Koigi: Key developments that shaped 2024

20-12-2024 | 10:39:00
In 2024, major developments have shaped the marketing, advertising, creative, and media industries with emerging technologies, regulatory changes, mergers and acquisitions and evolving consumer expectations at the heart of these developments.

Monks China unveils outbound marketing division

20-12-2024 | 08:45:09
Monks, global digital, data-driven, unitary operating brand of S4Capital plc., has announced the launch of its new outbound marketing division, a.k.a Chuhai Monks, dedicated to helping Chinese brands succeed on the global stage.

Stagwell to acquire media monitoring firm UNICEPTA

20-12-2024 | 07:30:00
The company will join Stagwell Marketing Cloud’s PRophet Comms Tech Suite of AI-powered offerings purpose-built for modern PR and marketing professionals.

European Marketing Confederation partners with Asian Marketing Federation to enhance skills competencies globally

19-12-2024 | 06:33:10
Their shared goal is to exchange knowledge and strengthen competencies and sharing best practices, with a particular focus on skills & competency profiles, training & education, certification, yearly studies, and the award for the marketer of the year.

Havas announces successful listing on Euronext Amsterdam

17-12-2024 | 08:50:23
Drawing on its extensive heritage and wealth of expertise, Havas has consistently invested in its future and developed teams, capabilities and technological tools on a global scale.

Dentsu launches influencer and creator marketing solution

17-12-2024 | 07:58:03
Dentsu Influence enhances dentsu’s existing influencer marketing capabilities globally. It offers brands a full-funnel, impact-driven influencer marketing solution for today’s digital landscape.

[Marketing Week] Bob Koigi: What the Omnicom and IPG merger means for the ad industry

13-12-2024 | 08:32:04
This week, Omnicom and The Interpublic Group of Companies, Inc. (IPG) have announced a merger, forming the largest advertising and marketing outfit in the world.

Dentsu appoints Annette Male as CEO, UK&I

13-12-2024 | 06:53:19
Annette joined dentsu in July as chief client officer, UK&I and chief business officer for EMEA, in which she has been focused on driving integrated growth as well as leveraging the collective strengths and capabilities from with the UK&I to better meet clients’ needs.

BCLC expands marketing reach through new partnership with Cossette and Visionnaire

11-12-2024 | 06:32:03
Cossette and Visionnaire, agencies within Plus Company Canada have announced a new partnership with BCLC to support its creative and marketing initiatives.


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