BCLC expands marketing reach through new partnership with Cossette and Visionnaire

Cossette and Visionnaire, agencies within Plus Company Canada have announced a new partnership with BCLC to support its creative and marketing initiatives. Teams from both agencies will work together in support of the corporation’s aims to drive business transformation and to revolutionize gambling entertainment in B.C.

Robyn Smith, VP and general manager, Cossette Vancouver: “We’re thrilled to dive into this new partnership with the BCLC team, Building on the trusted partnership Cossette Media already has with BCLC, we’re eager to integrate our team's superpowers to promote safe, legal gambling entertainment and strengthen BCLC’s brand awareness, growth and reach.”

Visionnaire will leverage its expertise in creative development and production to deliver BCLC marketing campaigns that authentically engage and foster stronger connections with the province’s diverse and multicultural communities.

Jessica Borges, group vice president and business lead, Visionnaire: "We're excited to bring our expertise in multicultural marketing to BCLC's creative projects. We look forward to ensuring British Columbia's depth of diversity is represented in meaningful and authentic ways, with impactful campaigns that resonate and drive results.”

These new creative initiatives reflect BCLC’s ongoing commitment to innovation, equity and inclusion.

Emily McDonald, director of marketing, CRM and loyalty, BCLC: “We look forward to partnering with Cossette and Visionnaire to support our creative and marketing initiatives. This work reflects BCLC’s values of respect, integrity, and community. Their expertise will be crucial in deepening our connection with British Columbians across the province. Together, we’re poised to drive greater impact and empower BCLC to continue creating world-class and responsible gaming experiences.”

www.bclc.com

www.cossette.com

www.visionnairefutures.com

Follow Marketing Report on LinkedIn