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Reprise Commerce Canada has looked at how eCommerce and Amazon impacts a brand’s media strategy and profitability

 These insights underscore how brands can utilize ads on these platforms to capture new audiences and maximize sales goals during the increasingly busy and competitive holiday season.

This first of its kind partnership will enable 605’s customers to measure real-time performance of TV and cross-platform campaigns across a variety of categories, including auto, QSR and retail.

Large multinationals are still facing big challenges on delivering their media aspirations even as the function becomes more important, according to new research by WFA in conjunction with Ebiquity.

An estimated 1.37 billion smartphones will ship in 2021, and 570 million of them will be 5G-ready, according to an analysis by IDC.

In 2022, 48.9% of households in Canada will have pay TV, marking a massive and continuing trend of cable cord-cutting in the country.

With loyalty marketing spend booming, the report advises brands to increase their reliance on expertise from loyalty service providers that look at loyalty as an outcome, not necessarily just a program.

605, a  television and cross-platform measurement, analytics and attribution company, has offered the following comment on its position as an alternative television viewing measurement solution for networks

Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 12% and 14.4% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 13% CAGR.

Brazil and Mexico will be the region’s two largest retail mcommerce markets, representing 57.7% of all retail mcommerce sales in Latin America this year.

Telehealth gave millions of US adults access to care services in 2020.

The agreement includes a range of audience measurement and analytical services across all Meredith’s local stations, including Nielsen Scarborough.

eMarketer estimates Amazon’s ecommerce sales will rise by $168.53 billion in that time frame, to reach a staggering $386.40 billion by the end of this year.

Kantar, the world’s data, insights and consulting company, has announced two new senior appointments in support of the next phase of company growth.

Despite the billions telecoms have spent in infrastructure investment and several years of dogged advertising, most US consumers are still unaware of the benefits of 5G.

The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures.

Major players in the print advertising distribution market are Transcontinental Inc., Bertelsmann Printing Group, News Corp, Gannett Company Inc., Valassis, Pearson PLC, Axel Springer, R.R. Donnelley, and Sensory Interactive.

A new research by Stifel and Morning Consult survey indicates that lifestyle brand consumers in all markets are more likely than other consumers to try to be more sustainable in their day-to-day lives.

Kantar, the data analytics and brand consulting group, has announced the proposed sale of its Reputation Intelligence business to software investor Symphony Technology Group “STG”.

Billboard, one of the segments analyzed in the report, is projected to grow at a 10% CAGR to reach $17.2 Billion by the end of the analysis period.

For this study, MAGNA partnered with Brave, a web browser with a global advertising platform built for privacy that rewards people for their attention.