[eMarketer] Pay TV faces an uncertain future in Canada

In 2022, 48.9% of households in Canada will have pay TV, marking a massive and continuing trend of cable cord-cutting in the country.

As recent as 2015, more than 75% of households in Canada—a total of 10.5 million—had pay TV. That figure has been steadily declining for years and will dip to 7.9 million, or 51.3% of households, by the end of 2021.

According to eMarketer, while many households in Canada are cord-nevers—that is, households that have never subscribed to pay TV—an increasing share are cord-cutters, those who have chosen to leave traditional pay TV behind. This year, 34.4% of non-pay TV households were cord-nevers, while 65.6% were cord-cutters. This marks a shift from 2014, when these two shares were split almost evenly.

Many internet users have pivoted to streaming services like Netflix and Amazon Prime Video, but streaming subscription rates vary across English and French speakers in Canada.

Read the full eMarketer article here

www.emarketer.com