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Hightouch raises $80m Series C at $1.2b valuation to bring AI decisioning to marketers

20-02-2025 | 05:43:00
Hightouch, a data and AI platform for marketing and personalization, has raised an $80 million Series C at a valuation of $1.2 billion.

ITG expands into North America with acquisition of PureRed

19-02-2025 | 06:32:11
Inspired Thinking Group (ITG) has announced strategic expansion into North America with the acquisition of US-based PureRed, an established provider of omnichannel content and technology for clients including Microsoft, Kroger, and Walgreens.

Stagwell acquires sports partnership and activation agency Gold Rabbit Sports

17-02-2025 | 08:15:00
Gold Rabbit Sports will become a subsidiary of Stagwell's integrated experiential agency TEAM, who Gold Rabbit Sports previously collaborated with on several client initiatives.

DEPT becomes first global agency to recertify as B Corp

17-02-2025 | 08:00:00
Since earning its first B Corp certification in 2021, DEPT has grown from 1,200 people in Europe to over 4,000 across five continents.

[Marketing Week] Bob Koigi: Beyond roses and chocolate: Brands use Valentine’s Day to create meaningful experiences

14-02-2025 | 09:32:00
Valentine’s Day has evolved from a simple celebration of love into a major marketing opportunity for brands, offering them a chance to connect with customers on a deeply emotional level.

Medium Giant named agency of record for Tire Discounters

14-02-2025 | 07:17:54
In this new partnership, Medium Giant will lead in developing and executing comprehensive advertising strategies that elevate Tire Discounters' brand presence and deepen connections with its customers.

C-Job Naval Architects appoints BBN International as marketing agency of record

11-02-2025 | 08:03:23
BBN International, the world’s B2B agency, has been appointed as the marketing agency of record for C-Job Naval Architects, as the company seeks to expand its presence within key markets in North America and Europe.

Marketing agency Yes& acquires Beacon Digital Marketing

11-02-2025 | 07:48:25
This move strengthens Yes&’s ability to deliver world-class digital strategy, performance marketing, creative branding, and marketing automation to its growing client base.

[Marketing Week] Bob Koigi: From campaigns to investments: How brands are championing black culture

07-02-2025 | 10:04:00
As the world celebrates black history month in February, brands and agencies across the globe are not only paying tribute to black culture but have taken tangible steps to elevate, invest in, and empower black individuals and communities.

Grey New York appoints Agnes Fischer as CEO

07-02-2025 | 07:29:53
The trio forms Grey New York’s revitalized executive leadership team tasked with driving value for clients through creative excellence.  

Omnicom’s global operations see mixed performance, with U.S. and Latin America leading revenue growth

06-02-2025 | 07:02:13
Revenue in the fourth quarter of 2024 increased $261.3 million, or 6.4%, to $4,322.2 million.

GenAI adoption in marketing faces major hurdles despite high industry expectations, Kantar report

05-02-2025 | 07:03:05
A lack of role-specific training and high costs are among the hurdles standing in the way of wider GenAI adoption in the industry.

[Marketing Week] Bob Koigi: How DeepSeek AI's launch will disrupt the future of marketing and advertising

31-01-2025 | 09:30:00
In an era where artificial intelligence continues to evolve and shape the future of industries, one new player is poised to make an indelible mark.

 [Interview] Haider Rafique, Chief Marketing Officer, OKX

31-01-2025 | 09:26:00
OKX is a global cryptocurrency exchange and trading platform that offers an array of services for digital asset trading.

MachWon launches accelerator services to transform creative marketing with AI

30-01-2025 | 07:10:05
The agency represents a new paradigm in marketing, seamlessly integrating human emotional intelligence with advanced artificial intelligence capabilities to deliver marketing solutions at the speed of change.

[Vacancy] VML has a position for Paid Media Specialist

28-01-2025 | 08:51:51
As a Paid Media Consultant at VML, you will work directly for leading brands and help them get the best results from their paid media campaigns. You'll operate on three levels; strategic, tactical, and knowledge transfer.

[Vacancy] TBWA\NEBOKO is looking for a Campaign Manager (Databay)

28-01-2025 | 07:49:40
Do you want to work for some of the biggest clients? Are you skilled in planning, organizing, and possess a keen eye for detail?

Creator marketing platform ShopMy raises $77.5m to pioneer performance-first approach

28-01-2025 | 05:42:00
ShopMy, the platform transforming creator marketing into a powerful performance channel,  announced $77.5 million Series B funding round led by Bessemer Venture Partners

[Marketing Week] Bob Koigi: The rise of sports marketing

24-01-2025 | 06:28:00
In recent years, sports have emerged as one of the most powerful vehicles for brands to engage with consumers.

Havas acquires Spain’s sports marketing agency, CA Sports

23-01-2025 | 06:25:00
CA Sports joins the organization under Havas Play, Havas’ sports and entertainment agency dedicated to connecting brands to fans through their passions.


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