Creator marketing platform ShopMy raises $77.5m to pioneer performance-first approach

ShopMy, the platform transforming creator marketing into a powerful performance channel, announced $77.5 million Series B funding round led by Bessemer Venture Partners and Bain Capital Ventures, with participation from Menlo Ventures and previous investors Inspired Capital and AlleyCorp.

ShopMy has transformed creator marketing from an intangible asset into a measurable performance channel, delivering metrics previously exclusive to paid search and social.

"By combining the authenticity of creator content with the precision of performance marketing, we're empowering brands to transform creator partnerships into a scalable performance engine," said Harry Rein, ShopMy's Co-founder and CEO. "This funding allows us to continue empowering brands to unlock the full potential of creator-driven commerce."

With this investment, ShopMy will grow its team and expand across new verticals including health & wellness, food and beverage, hospitality, and kids & family, while deepening its leadership in fashion and beauty. Leading brands such as Lululemon, Nordstrom, Dior, Hill House Home, and Sakara highlight that the most premium brands trust ShopMy to drive measurable results. Today, more than 50,000 brands are commissionable via ShopMy and over 550 brands rely on ShopMy's technology to transform creator partnerships into performance marketing channels.

"ShopMy has cracked the code on scaling authentic influence," said Jeremy Levine, Partner at Bessemer. "By transforming trusted recommendations into measurable performance marketing, they're pioneering an entirely new approach to commerce. Their remarkable growth and profitability demonstrate the massive potential of this market, and we're thrilled to partner with them as they expand their vision."

www.shopmy.us

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