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Toyota's new marketing campaign, "It's a Vibe," highlights the all-new 2025 Camry's hybrid powertrain, enhanced safety features, connected technology and features that guarantee to make daily journeys extraordinary.

Advertising spend is forecast to grow by 5.0% globally in 2024, according to the latest dentsu Global Ad Spend Forecasts, a mid-year update examining major shifts in ad spend by geography and by media channel across 56 markets.

The platform will operate within the member’s area of the current WOO website and support the work of the WOO Global Sustainability Task Force which was established earlier this year.

The new Executive Committee members will work closely with both the existing members of the Executive Committee and the WFA team to drive forward the priorities as determined by the global marketer community.

This follows Billups’ acquisitions of Outsight, TAC Media, and OOH Labs, all since September 2023.

The AI visuals of the campaign, showcase three different time periods in which food is consumed that would have otherwise been thrown away.

This is the first time that a billboard has been used to diffuse the McDonald's scent, making the recognizable smell its most important brand asset.

The partnership between Reveal Mobile and LoopMe solidifies a true full-funnel campaign performance solution for OOH, providing the market with measurement solutions for outcomes, from brand lift to sales.

Featuring photos of these employees in their work settings, in place of the company's brands, is at the heart of how the global campaign aims to celebrate and empower women.

OOH video media advertising was still dominated by in-building LCD in 2023, accounting for 71%, far exceeding other media types.

As one of the leading European bank, dedicated to empowering more than 39 million customers in their life journeys, ING celebrates the fact that, just like departures and arrivals, people go from one chapter to the next. 

This collaboration marks a significant milestone in leveraging China's position as the largest DOOH market in the world, with a projected market of $5.2B in 2024.

The increased interest from Asia reflects the dynamic growth of OOH in that region, also mirrored by WOO holding its annual Congress in June this year in Hong Kong. 

Midland Realty is a leading real estate agency in Hong Kong, providing residential, industrial and commercial property brokerage services in China, including Hong Kong and Macau.

Manna needed a refresh for its product labels. To visually update them and anchor the brand name in the minds of the general public, iO developed a creative branding campaign. 

The continuous digital revolution, which is transforming static, conventional displays into dynamic, tech-infused platforms, is a major trigger.

Combining Hivestack's expertise in programmatic DOOH technology with Eletromidia's scope and reach will empower local and global advertisers to leverage sophisticated and targeted campaigns.

This year's celebration features inspiring out of home (OOH) initiatives, a renewed partnership with Ad Age for the Black Creative Excellence Campaign, and impactful collaborations with communities committed to preserving and promoting Black history.

This advanced capability offers exceptional flexibility and value to Displayce customers, enabling them to easily combine DOOH with mobile channels.

Truckable provides managed mobile billboard campaigns using its network of dozens of print shops and 1000s of truckers all over the US

The campaign's new reframe of retirement advertising features The Hiking Plan, The Wellness Plan, The Sailing Plan, and essentially any pastime consumers will need to financially plan for.