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Fitch Solutions ceases provision of products and services to customers based in Russia
Fitch Solutions, a leading provider of data, research and analytics, announced it will cease the provision of its products and services to customers who are located in Russia in order to comply with European Union sanctions.
Global cloud advertising market size to reach $7.2 billion by 2027, report
Cloud advertising solutions lay down the foundation for virtual advertising platforms on online and social media platforms for the effective advertisement of brands & services.
[eMarketer] Cryptocurrency is most popular among higher earners
Gender plays a role as well—half of millennial men hold these digital currencies, while only one-fifth of women in that age group do so.
Streaming adoption grows in Europe despite quality and advertising challenges, Conviva report
While Europe as a whole experienced a 20% increase in streaming viewership, Southern and Western Europe saw roughly double that growth with 44% and 34%, respectively.
[eMarketer] Amazon will capture nearly 40% of the US ecommerce market in 2022
Altogether, the next 14 biggest digital retailers will make up just 31.0%, with the remaining 29.5% of the ecommerce pie going to everybody else.
Global ad investment to grow by 9.2 per cent in 2022, dentsu ad spend report
The twice-yearly report which combines data from over 50 markets globally, anticipates $745 billion will be spent globally.
[eMarketer] US in-store card users will be more than 90% of population by 2023
US in-store payment card users will represent 91.0% of the population by 2023, with 68.6% being debit card users, 60.2% being credit card users, and 17.1% being prepaid card users.
Global contextual advertising market to reach $335.1 billion by 2026, report
Activity-based advertising's biggest market share is attributable to an increasing count of Internet users.
Over 60 per cent of publishers expect revenue to increase in the post-third party cookie era, DoubleVerify study
As the industry plans for a post-third party cookie advertising landscape, methods like contextual targeting and first party-data usage have taken main stage in strategic digital advertising conversations and initiatives.
In-app advertising to account for 56 per cent of digital ad spend In 2026, report
With people spending more and more time on their phones, the digital advertising industry has witnessed massive growth in the past decade.
86 percent of consumers will leave a brand they trusted after only two poor customer experiences, study
Emplifi, the unified customer experience platform, has released its “11 key things consumers expect from their brand experiences today,” a new report offering deep insights into customer expectations for B2C brand experiences.
[eMarketer] Retailers look to membership programs to spur growth
Amazon’s subscription revenue stands to continue to soar this year thanks to an increase in the cost of its Prime membership for US subscribers.
[eMarketer] Last-mile fulfillment is the latest priority for retailers
Retailers are revamping their last-mile fulfillment strategies in an effort to meet consumer demand for rapid delivery and compete effectively with Amazon.
Surrounding ads with short-form native content leads to higher attention, MAGNA study
MAGNA and Origin set out to try to understand if consumers are really processing the information they are given when served an ad, if they are engaged in the experience, what emotions they are feeling, and whether they are distracted or focused.
[eMarketer] What digitally savvy Gen Z consumers expect from brands
For those who had been around digital for much of their lives, however, the suddenly crowded digital ecosystem became a smorgasbord for them to snack on.
Global digital OOH advertising industry to reach $33 billion by 2027, report
Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
[eMarketer] Spotify will widen lead over Apple podcasts despite controversy
Come 2025, Spotify’s lead will widen to 13.2 million, while Apple’s growth in the sector will all but stagnate.
[eMarketer] Brands step up efforts to reflect diversity in their products and spending
Brands are waking up to opportunities to cater to communities of different races, backgrounds, and identities in their products and ad spending, with more work to be done.
Global digital advertising market to reach $1 billion by 2031, report
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view.
[eMarketer] Amazon’s grocery business experiences growing pains
While its grocery ecommerce business remains strong, Amazon faces increased competition as retailers such as Walmart and Kroger ramp up their digital capabilities.
Over 35per cent of consumers have never heard of the Metaverse, Gartner marketing survey
The survey finds that 58% of respondents have either heard of the metaverse but do not know what it means, or think they understand the metaverse but would struggle to explain it to someone else.
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